Responsibilities

• Manage UK & EMEA field marketing strategy and activation, translating regional market opportunity, target-account concentration, pipeline needs and Vena's GTM priorities into an integrated field marketing plan.
• Identify and prioritize high-value segments, audiences and market opportunities using pipeline, account and market intelligence, then recommend the field marketing plays most likely to generate or progress demand.
• Own the end-to-end execution of regional field programs, including Vena-led events, partner-led and co- in market activations, industry/community opportunities, webinars, and other targeted programs that drive results
• Extend Vena's corporate event and campaign investments through the regional ecosystem, partnering with Vena's Events and Marketing teams to activate relevant partners, customers, prospects and communities around priority market moments.
• Partner closely with Sales, Enablement, Ecosystem and broader Marketing organization to align to regional activation with target accounts, active pipeline and priority GTM plays.
• Drive field activation from concept through conversion, including audience strategy, promotion, content requirements, vendors/logistics, attendee experience, lead capture, Sales follow-up and post-program nurture.
• Measure success through qualified demand, pipeline creation, conversion and revenue impact, establishing clear tracking, attribution and reporting requirements.
• Translate global Vena campaigns, content and enablement into regional activation, identifying where localization or regional requirements are needed and bringing those requirements back to the appropriate Marketing or Enablement owner.
• Build strong relationships with UK & EMEA partners and identify where partner expertise, audiences, and distribution can strengthen GTM programs and shared pipeline goals.
• Act as the regional market intelligence loop, ensuring regional insights, buyer feedback, field learnings, competitive intelligence and program performance flow back into broader marketing planning.

Requirements

• 5+ years of experience in B2B field marketing, integrated demand generation or partner marketing, ideally within EPM SaaS or a high growth technology company.
• Demonstrated ability to identify regional or segment-level growth opportunities and translate them into integrated field marketing programs that generate and progress pipeline.
• Experience owning programs end to end, from audience and segmentation strategy through execution, Sales follow-up, and measurement of pipeline impact.
• Demonstrated experience in executing repeatable in person programs and events that deliver our brand experience, elevate buyer and customer engagement and deliver measurable results.
• Exceptional collaboration and relationship-building skills, with the ability to work effectively across Marketing, Sales, Enablement, Partners, Customer Success, and senior regional leaders.
• A hands-on, team-first approach and willingness to move between strategic planning and detailed execution based on what the business needs, along with comfort proactively bridging time zone and communication gaps across a globally dispersed team.
• Strong written and verbal communication skills, including the ability to create or localize compelling content and messaging for North American buyers and sales teams.
• Commercial and data-driven mindset with experience using pipeline, conversion, and campaign performance data to prioritize activity and evaluate impact.
• Strong project management and organizational skills, with the ability to manage multiple events, stakeholders, timelines, and follow-up actions concurrently.
• Confidence engaging with external partners, customers, vendors, and senior stakeholders, including supporting executive-level and CFO/Finance audiences.

Preferred

• Experience with HubSpot or similar marketing automation platforms.
• Experience with Salesforce or similar CRM platforms, including campaign and pipeline reporting.
• Experience marketing within or alongside the Microsoft ecosystem, including Microsoft partners, Marketplace or Microsoft-aligned GTM motions.