Responsibilities

• Help shape the ongoing social media strategy, bringing fresh ideas and identifying opportunities for growth
• Develop content calendars and plan content across each social platform
• Create original content from concept through to filming, photography, editing and posting
• Organise content creation at our London showroom, including models/talent, styling and creative direction
• Create Reels, short-form video, photography, carousels and Stories
• Edit raw footage and imagery into polished, fashion-led content with a strong eye for colour, pacing and visual storytelling
• Repurpose our existing image and video archive into fresh, relevant content
• Create and enhance content using AI image and video tools
• Schedule and manage Instagram, TikTok, Facebook and Pinterest
• Manage community engagement

Requirements

• A strong fashion content portfolio
• Excellent filming, photography and video-editing skills
• Ability to independently organise and create original social content
• Strong understanding of Instagram, TikTok, Facebook and Pinterest
• Experience with Photoshop, Lightroom, Premiere Pro, CapCut, Canva or similar
• Experience with AI tools such as Midjourney, Runway, Kling, Higgsfield, Gemini/Veo, Firefly or similar
• Strong understanding of organic growth, social strategy and analytics
• Ability to interpret performance data and recommend improvements
• Experience creating content for paid social advertising and an understanding of what makes ad creatives perform are highly desirable, although you will not be responsible for managing paid campaigns.

Preferred

• An understanding of the South Asian diaspora would be an advantage.