Events and Content Marketing Manager

Responsibilities

• Recommend and prioritise our events calendar, building the case for each investment against company objectives and setting a clear goal for every event.
• Run every event from start to finish, covering logistics, supplier negotiation, collateral and merchandise, with the budget tracked against the value it returns.
• Help launch and grow our own events programme, including roundtables and webinars, and turn them into content the wider business can use.
• Create new and repurpose existing content for every event - before, during and after – deployed across multiple channels and, working with the wider team.
• Support on securing speaking opportunities alongside our agency and network, and prepare the talking points and presentations that go with them.
• Own outreach before and after each event, working hand in hand with Sales to give them the content they need. Then hand leads to the Demand Generation team with full context for ongoing nurture.
• Build and improve the processes behind our events, including how Marketing and Sales work together on them, automating where it helps with HubSpot and AI tools such as Claude.
• Measure every event, with a focus on lead generation and brand exposure, and use the results to shape what we do next.

Requirements

• 5+ years in events or field marketing, with hands-on content and copywriting experience.
• Experience in a B2B tech scale-up or startup, where you've delivered events without a large team behind you.
• A commercial mindset. You know how events build brand and drive pipeline, and you can make a confident business case for them.
• Strong project management. You can run several events at once without dropping detail.
• Excellent writing and communication, and confidence managing stakeholders from senior speakers to suppliers.
• Comfortable with autonomy and pace. You're collaborative, adaptable and bring energy even in the busiest event seasons.
• Experience with HubSpot and an appetite for using AI to work smarter.
• Comfortable using data to make decisions.

Preferred

• Experience in healthcare, medtech or health tech.
• Experience running events across the UK, US or Middle East.