Event Marketing Manager at ProMedia U.K | Sutton, UK | £35K/yr – £40K/yr

Event Marketing Manager

Sutton, UK (Unknown)

£35K/yr – £40K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end execution of event-driven campaigns and data-backed outreach across email, social, and website channels to drive attendance, membership growth, and sales targets.

Campaign Execution: Plan and manage campaigns for 7 annual events, 4 monthly meetings, and a subscription proposition.
Multichannel Ownership: Lead email, LinkedIn/social, and website content to boost engagement and data quality.
Data & Stakeholder Collaboration: Grow email data, coordinate with internal/external partners, and align tools like Salesforce, Pardot, WordPress, Google Analytics, and analytics.

Job Description

Plan, execute and manage marketing campaigns to meet event and subscription targets (event attendance, awards entries and membership growth), while supporting data acquisition and sales targets.
Campaign management - Full ownership of marketing campaigns for 7 annual events (1 conference, 3 summits, 3 awards), a series of small meetings (c. 4 per month), and a subscription proposition.
Email - Executing mass email campaigns including copywriting, structuring, designing, scheduling, testing and segmenting data.
Social - Executing LinkedIn campaigns including copywriting, PPC and scheduling.
Websites - Updating and maintaining all our websites, including liaising with internal and external stakeholders for content.
Data management - Growing and managing our email data.
In-person help - Attending and helping at some events.

Copywriting for email, social and websites.
An eye for design to create marketing assets.
A head for data to manage email systems.
Highly organised to manage multiple competing priorities.
Confident, pro-active communicator across internal and external stakeholders.
Salesforce, Pardot, WordPress, Google Drive, LinkedIn, Adobe Suite, Canva, Google Analytics, Evessio.