Responsibilities

• Campaign Management
• Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budget
• CRM and Data Management
• Email Marketing
• Creating e-mails using our software programme, ensuring best practise is adhered to, tracking responses and analysing results
• Media Partners
• Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio
• The creation of interesting and eye-catching content that draws in prospects across different marketing channels
• Conduct interviews with third parties such as speakers and write articles
• Distribute content through websites, media partners, social media and e-mail marketing to generate enquiries

Requirements

• Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (3years minimum)
• mum)Excellent communicator, verbal and written
• Exceptional interpersonal skills and a true team-player
• Ability to work independently to deadlines and within budget
• Self-driven, results-oriented, with a positive outlook