Kei (系): The Japanese concept of systems and interconnection. More than our name—it's our foundation. We see the systems that shape how organizations actually work. By understanding the connections between intent, behavior, and culture, we help reveal what's possible.We move between seeing and doing, between thinking and making. This flow from understanding to creation helps us turn strategic thinking into reality. Our ability to both architect change and build it sets us apart.We shape brands, products, and places that become natural extensions of how people work and explore. Each piece of work strengthens the whole, making complex interactions feel intuitive. From brands that build value at every touchpoint to places that build stronger communities, our work gains strength through use.This means looking beyond immediate challenges to understand what matters. Through vision and creation, we help organizations shape lasting change.