European Marketing Manager at Gunnebo Entrance Control | UK | £40K/yr – £45K/yr

Gunnebo Entrance Control

European Marketing Manager

UK (Hybrid)

£40K/yr – £45K/yrSenior LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional Europe marketing with end-to-end ownership of plans, localization, and cross‑functional alignment to hit regional revenue goals.

Regional strategy and execution: translate commercial goals into multi‑channel programs across Europe, spanning product launches, markets, and channels.
Localizable content and assets: adapt messaging, collateral, and campaigns for language and cultural needs while maintaining brand consistency.
Campaign orchestration and measurement: lead lead gen and demand programs with Budgets, ROAS and ongoing optimization across events, email, webinars, social, PR, and digital channels.

Job Description

Responsibilities

Develop and execute annual and regional marketing plans aligned with European business objectives, market opportunities, product launches, and revenue growth targets.
Partner closely with the VP Europe, country leaders, sales teams, product management, and global marketing colleagues to identify regional priorities and translate commercial goals into actionable marketing programmes.
Plan, create, and deliver integrated multi-channel marketing campaigns across digital and traditional channels, including email marketing, webinars, social media, content marketing, advertising, search marketing, public relations, and industry publications.
Lead regional product and solution marketing initiatives, developing compelling value propositions, messaging, campaign assets, sales enablement materials, and customer-focused content that support lead generation and sales conversion.
Adapt global marketing programmes, campaigns, and content to meet local market requirements, customer needs, cultural considerations, and language requirements across European territories.
Manage the localisation and translation of marketing collateral, digital content, sales tools, and customer communications to ensure consistency of brand messaging and relevance to local audiences.
Organise and manage industry exhibitions, trade shows, customer events, partner conferences, training sessions, webinars, and internal stakeholder meetings across Europe, ensuring a high-quality customer experience and measurable business outcomes.
Develop and execute lead-generation and demand-generation programmes in collaboration with sales teams, supporting pipeline growth and customer acquisition objectives across key European markets.
Manage regional marketing budgets, forecasts, and expenditure, ensuring activities are delivered efficiently and provide measurable return on investment.
Monitor, analyse, and report on campaign performance using key marketing metrics including lead generation, conversion rates, customer engagement, website performance, and marketing ROI, providing recommendations for continuous improvement.

Implement and manage customer feedback initiatives and Voice of Customer (VoC) programmes, including surveys and customer insight activities, to identify market trends, customer needs, and opportunities for improvement.
Build and maintain strong relationships with external agencies, media partners, industry associations, suppliers, and key stakeholders to maximise marketing effectiveness and brand visibility.
Ensure consistent application of brand guidelines, messaging, visual identity, and communication standards across all marketing activities and customer touchpoints within Europe.
Manage, coach, and develop the European Marketing Specialist, ensuring effective prioritisation, professional development, and successful delivery of regional marketing activities.
Foster strong cross-functional collaboration between marketing, sales, product management, customer service, and regional leadership teams to ensure alignment and maximise business impact.
Act as a key member of the Global Marketing Team, sharing best practices, contributing to global initiatives, and helping drive marketing excellence across the organisation.

Gunnebo Entrance Control

Welcoming you to a stadium for the big match. Keeping you safe at an airport on the way to your flight. Guarding your valuable information in a datacentre. Protecting the vulnerable in hospitals. And maintaining your safety in the workplace. Around the world, Gunnebo Entrance Control is the name found on speed gates, revolving doors, turnstiles and security booths in the most demanding environments. Through our global manufacturing network we provide a range of entrance control solutions that set the benchmark for others. A focus on quality for effortless operation that lasts for years. A design flair that lifts your lobby or gateway to welcome visitors. And innovation integration with your existing identification and access control systems.For a safer world, make it Gunnebo Entrance Control.

Maresfield, England, GBR

373 employees (14 in marketing)

www.gunneboentrancecontrol.com