Own end-to-end Entertainment Marketing program by sourcing, negotiating, and activating talent and partnerships that amplify Gymshark’s cultural relevance across social, events, and campaigns.

• Lead talent outreach, pitching, negotiation, and contracting.
• Support the execution of Entertainment Marketing strategies across paid and organic talent partnerships.
• Oversee influencer activations and cultural brand-led initiatives.
• Manage agency relationships and ensure contractual terms and KPIs are met.
• Deliver seasonal Entertainment Marketing plans including UK product seeding initiatives.
• Act as primary point of contact for talent and collaborators across campaigns.
• Identify, secure, and engage emerging and established talent aligned with Gymshark.
• Lead content ideation and execution of creative talent activations across social, events, and campaigns.
• Collaborate with internal teams to maximise content and activations across channels.
• Share briefs and campaign direction while approving talent selections.

• Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
• 'Black Book' of talent and industry contacts.
• Up-to-date knowledge of emerging talent, trends, and social media.
• Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
• Excellent negotiation and communication skills.
• A proactive self-starter who can work independently without close supervision.
• Creative thinker with a 360° mindset; able to connect brand, culture, and content.
• Strong understanding of how content performs across channels (organic social, paid media, CRM, web).

• Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package