Responsibilities

• Define and continuously evolve AXA UK’s Employer Brand strategy, priorities and roadmap.
• Translate the Employee Value Proposition into a compelling external employer proposition, positioning and messaging framework.
• Establish Employer Brand standards, governance, campaign frameworks and audience/channel approaches.
• Provide strategic direction for Employer Brand campaigns and market positioning and recommend external partnerships and investment.
• Ensure consistency across Employer Brand activity and recruitment marketing assets.
• Partner with Culture, Talent Acquisition, Recruitment Marketing, Marketing & Brand and Strategic People Partners to maximise employer brand effectiveness.
• Monitor employer brand awareness, reputation, candidate engagement and campaign performance and drive continuous improvement.
• Lead and coordinate Employer Brand creative and content capability and provide specialist Employer Brand expertise across the organisation.

Requirements

• Significant experience in employer brand, brand strategy, recruitment marketing, marketing or a closely related discipline.
• Strong understanding of Employee Value Proposition development, employer positioning, audience strategy and brand governance.
• Experience developing multi-channel campaign frameworks and translating organisational culture and colleague experience into external propositions.
• Strong commercial and strategic judgement, including use of insight and performance measures to prioritise activity and investment.
• Ability to influence senior stakeholders and partner effectively across Talent Acquisition, Marketing, Communications and Culture teams.
• Strong leadership and specialist advisory capability, including governance of external agencies and creative/content partners.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.