EMEA Regional Marketing Executive, Events & Campaigns

Wolverhampton, UK (Hybrid)

£26K/yr – £32K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate end-to-end event and integrated marketing activity, aligning campaigns with sales and CS to drive leads and pipeline, while ensuring data hygiene and rapid execution across global programs.

  • End-to-end event planning and delivery across trade shows, conferences, webinars, and partner activations.
  • Coordinate cross-channel campaigns and content across email, social, and webinars, with CRM data hygiene and post-campaign insights.
  • Collaborate with Sales and CS to optimize lead follow-up, pipeline progression, and ROI, plus hands-on operational support and process improvements.

Job Description

Responsibilities

  • Support the end-to-end planning and delivery of trade shows, conferences, webinars, customer events and partner activations, ensuring all activity is well organised, well executed, and aligned to campaign objectives. This includes occasional UK and international travel to support on-site event delivery.
  • Coordinate all event logistics, including venue booking, supplier management, stand and merchandise ordering, shipping materials, managing event schedules, registration processes, and supporting on-the-day execution where required.
  • Assist with the delivery of integrated marketing campaigns across digital and event channels, supporting activity from initial setup through to execution, optimisation and post-campaign reporting.
  • Work closely with Sales, Customer Success and other commercial teams to ensure strong alignment on lead follow-up, event attendance and pipeline progression.
  • Support timely distribution of leads and ensure CRM records are accurately maintained and updated following campaign activity.
  • Take ownership of day-to-day campaign coordination, including timelines, task tracking, internal stakeholder follow-ups and ensuring marketing deliverables are completed on time and to a high standard.
  • Support content and campaign execution across multiple channels including email marketing, social media, webinar promotion and sales enablement materials. This may include formatting, scheduling, proofing and coordinating content delivery.
  • Maintain and update our CRM system (e.g. HubSpot, Salesforce, Marketo or similar), ensuring campaign data, leads and contacts are accurately captured and consistently maintained. Support list building, segmentation, campaign tagging and basic reporting activities.
  • Track, measure, and report on event and campaign performance, including attendance, engagement, lead quality, pipeline contribution and overall ROI. Assist in compiling insights and learnings to improve future activity.
  • Provide hands-on operational support across wider marketing activity as needed, including campaign setup, asset coordination, internal communications, and general marketing administration.
  • Proactively identify opportunities to improve processes, streamline campaign delivery, and enhance the effectiveness of events and marketing activity.

Requirements

  • Minimum 3–5 years’ experience in marketing, event coordination, customer success / account management or a similar commercial role (SaaS, B2B or tech industry experience preferred)
  • Strong hands-on experience using CRM systems (e.g. HubSpot, Salesforce, Marketo or similar) with a solid understanding of CRM management, data hygiene and campaign tracking
  • Strong commercial acumen with a clear understanding of pipeline metrics and revenue impact
  • A self-starter with a willingness to roll up your sleeves to make things happen
  • Excellent written and verbal communication skills
  • Exceptional relationship-building and senior stakeholder management skills
  • Strong organisational skills and attention to detail
  • Comfortable managing multiple projects and priorities simultaneously
  • Confident working cross-functionally in a fast-paced, global environment
  • Please note: Experience with paid media activity is desirable but not essential (alternate line kept in nice_to_have)
  • Please note: Clean, valid UK drivers’ license is desirable but not essential (alternate line kept in nice_to_have)

Preferred

  • Experience with paid media activity (e.g. LinkedIn Ads, Google Ads) is highly desirable but not essential
  • Clean, valid UK drivers’ license is also desirable but not essential

Benefits

  • £26,000–32,000 Salary DOE
  • 29 days’ annual leave, inclusive of bank holidays + your birthday off
  • Flexible, hybrid working environment
  • Parental Leave
  • Employee Assistance Programme (EAP)
  • Death in Service Benefit
  • Professional development pathways
  • The opportunity to travel overseas as part of the role
  • Company equipment as standard (i.e. laptop, phone)
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CriticalArc

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Founded in 2011
Hurstville, New South Wales, AUS
53 employees (5 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
6.5K
Traffic Source Mix
Search
32.2%
Direct
43.8%
Referral
5.9%
Social
9.6%
Paid
8.1%

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size
5 (9% of company)
Median Career Experience
15.5 years
Median Tenure
3.4 years