Execute and optimise regional demand generation programmes across EMEA that drive pipeline for the direct sales organisation.

• Execute and optimise regional demand generation programmes across EMEA that drive pipeline for the direct sales organisation.
• Deliver integrated campaigns, including:
• Webinars
• Digital marketing campaigns
• Account-based marketing initiatives
• Executive roundtables
• Sponsored and owned events
• Industry conferences
• Develop and manage partner marketing programmes that enable existing and new partners to generate demand and accelerate pipeline.
• Create and support partner marketing initiatives, including:
• Co-marketing campaigns
• Partner activations
• Enablement resources
• Campaign toolkits
• Marketing collateral
• Joint go-to-market initiatives
• Measure, analyse, and optimise campaign performance, pipeline contribution, and marketing ROI.
• Provide regular reporting and recommendations to improve programme effectiveness and conversion across the funnel.
• Collaborate closely with EMEA Sales, Channel, Business Development, and Global Marketing teams to align marketing plans with regional priorities.
• Coordinate campaign execution across internal teams and external partners to maximise business impact? (original uses maximise)