Responsibilities

• Partnering cross-functionally within the EMEA region and market partners (primarily Customer Marketing and Category Insights) to deliver insight-led category campaigns that talk to our strategic category vision activation platforms.
• Working with external agencies to design and build creative platforms for category campaigns (brand agnostic), building off the available regional platforms.
• Creating innovative approaches to reach the target audience, with limited budget, to bring activation ideas to support market partner uptake and the embedding of the category campaigns across the region
• Evolving the platform, leading the added-value solutions framework messaging architecture and mapping out the long-term vision of the role of added-value services within the EMEA commercial organization.
• Working closely with the EMEA Director of Professional Affairs and the EMEA Commercial Operations Director to feed in initiatives to the added-value services framework.
• Partnering with the Head of Sales Effectiveness Myopia to develop Myopia-focused KAM/Field Sales toolkits that support the regional Customer Marketeers and their partners from Sales and Professional Affairs (CBT teams) to improve their specific Myopia customer-facing skills.
• Ensuring that training material /frame working JBP guides and templates are developed and easy to access.
• Understanding and embedding the best and most efficient way to drive cross regional/global collaboration on myopia topics with Customer Marketeers/Insight managers across the EMEA region.
• Creating a strategic mapping of the action plan by country to highlight the ‘customer/category job to be done for Myopia’ in each and how EMEA Customer Marketing can support our customer teams to get there.

Requirements

• Minimum of 10 (preferred 10 – 15 years’ commercial experience) to include a mix of Key Account Management, Customer/Shopper Marketing, and/or Category Management
• Experience in leading projects and delivering results / specific actions
• Experience working with multinational accounts/chains in a B2B or B2B2C scenario
• Experience in developing joint business plans with customers that drove business results
• Experience in interpreting data to create commercial insights and using them to build marketing campaigns
• Operational and regional experience working with different markets/cultures
• Excellent project management skills and real-life experience in leading cross-functional teams
• Proven experience in marketing and or customer marketing
• Sales experience would also be beneficial and e-commerce experience would be specifically beneficial
• The ability to analyze data, turn them into insights/implications and make strategic recommendations to senior leadership team with a vision, clear rationale and resulting road maps
• External agency management and budget responsibility

Preferred

• Sales experience would be beneficial
• E-commerce experience would be beneficial
• Language skills of at least one further EU language are preferable but not essential

Benefits

• bonus
• private medical insurance
• 25 days holiday
• pension scheme
• healthcare cover
• life assurance
• access to our Wellness Platform to support you in mental health and wellbeing
• a discounted contact lens scheme