{"@context":"https://schema.org","@type":"JobPosting","title":"Email Marketing Specialist","description":"

Responsibilities

Own Ecoslay’s email and SMS lifecycle strategy, with email positioned as a primary revenue driver
Map and optimize the full customer journey—from acquisition through retention and win-back
Align lifecycle initiatives with product launches, promotions, seasonal moments, and brand storytelling
Identify growth opportunities across frequency, cadence, personalization, and lifecycle depth
Build, manage, and continuously optimize advanced Klaviyo flows, including but not limited to: Welcome & onboarding; Post-purchase education and routine building; Replenishment and predictive reorder reminders; Abandoned browse, cart, and checkout; Win-back, churn prevention, and re-engagement
Develop sophisticated segmentation frameworks based on: Customer lifecycle stage; Purchase behavior and frequency; Product affinity and hair concerns; Engagement signals and predicted LTV
Implement personalization and dynamic content to increase relevance and conversion
Plan, build, QA, and deploy promotional and non-promotional email and SMS campaigns

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Requirements

5+ years of experience in email and lifecycle marketing for e-commerce or DTC brands
Deep, hands-on expertise in Klaviyo (email and SMS)
Proven experience owning email as a revenue channel, not just a support channel
Strong command of lifecycle strategy, automation, and segmentation
Working knowledge of HTML and CSS for email development and troubleshooting
Demonstrated experience with testing frameworks and performance optimization
Strong analytical mindset with the ability to pivot quickly based on results
Ability to collaborate cross-functionally with creative, growth, and operations teams

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Preferred

Experience in beauty, hair care, or CPG
Familiarity with mission-driven, sustainability-focused, or values-led brands
Experience with advanced Klaviyo features (predictive analytics, custom properties, dynamic content)

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