Email Marketing Executive

Reading, UK (On-site)

£28K/yr – £30K/yrEntry LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end email lifecycle and content optimization in a global B2B setting, driving engagement through tactical campaigns, data-driven refinements, and brand-aligned communications across channels.

  • Campaign orchestration: build, test, and deploy Pardot/SFMC emails with precise targeting and timely delivery.
  • Content and messaging: refine technical content, subject lines, CTAs, and messaging to boost engagement.
  • Performance and governance: monitor results, run A/B tests, interpret metrics, and drive improvements within brand standards.

Job Description

Responsibilities

  • Build, test, and deploy global email campaigns using Pardot / Salesforce Marketing Cloud, ensuring accurate targeting and timely delivery.
  • Refine approved technical content to maximise engagement across subject lines, messaging, and CTAs.
  • Monitor campaign results, run A/B tests, and use data to continuously improve performance understanding the "what, why and how" behind success and engagement levels.
  • Ensuring all communications are prepared and delivered in line with brand guidelines, free from errors and on time.
  • Schedule and publish content on LinkedIn and other business channels to support wider campaigns

Requirements

  • Previous experience in B2B environments with hands on involvement of building carrying out email campaigns.
  • Confidence in using email or marketing automation tools such as Pardot, Mailchimp, HubSpot or similar.
  • Use of working on Salesforce Marketing Cloud would be advantageous but not essential.
  • Ability to interpret campaign performance and recommend improvements based on results.
  • Able to manage multiple campaigns, follow processes, and meet deadlines within a busy global marketing calendar.
  • Some experience supporting professional social channels (primarily LinkedIn), with understanding that this is a smaller part of the role.

Preferred

  • Salesforce Marketing Cloud would be advantageous but not essential.
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XP Power

3.1 Glassdoor

We are committed to being a leading provider of power solutions, including AC-DC power supplies and DC-DC converters, high voltage power supplies and RF power supplies.Offering total quality, from in-house design in Asia, Europe and North America through to leading-edge manufacturing facilities around the world.

Founded in 1988
Singapore, SGP
908 employees (14 in marketing)
51% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
74.3K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
44.1%
Direct
41%
Referral
10.9%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~907

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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