Responsibilities

• Build, test, and deploy global email campaigns using Pardot / Salesforce Marketing Cloud, ensuring accurate targeting and timely delivery
• Refine approved technical content to maximise engagement across subject lines, messaging, and CTAs
• Monitor campaign results, run A/B tests, and use data to continuously improve performance understanding the "what, why and how" behind success and engagement levels
• Ensuring all communications are prepared and delivered in line with brand guidelines, free from errors and on time
• Schedule and publish content on LinkedIn and other business channels to support wider campaigns
• Take ownership of day-to-day campaign execution, segmentation, and automation in Salesforce Marketing Cloud
• Provide light-touch support on social media activity (primarily LinkedIn), ensuring consistent visibility of key campaigns

Requirements

• Previous experience in B2B environments with hands on involvement of building carrying out email campaigns
• Confidence in using email or marketing automation tools such as Pardot, Mailchimp, HubSpot or similar
• Use of working on Salesforce Marketing Cloud would be advantageous but not essential
• Ability to interpret campaign performance and recommend improvements based on results
• Able to manage multiple campaigns, follow processes, and meet deadlines within a busy global marketing calendar
• Some experience supporting professional social channels (primarily LinkedIn)

Preferred

• Takes pride in delivering high-quality work, consistently spotting errors in content, formatting, and campaign setup that others may miss
• Confident in sharing ideas and suggesting improvements based on performance insights, using clear and straightforward language
• Some experience supporting professional social channels (primarily LinkedIn), with understanding that this is a smaller part of the role