Responsibilities

• Growing our email lists through lead magnets, sign-up forms and landing pages
• Building and managing automated flows in ActiveCampaign (welcome sequences, nurture, re-engagement, post-demo follow-up)
• Running campaigns focused specifically on driving demo bookings
• Segmenting audiences and testing subject lines, copy and send times to improve performance
• Managing deliverability, list hygiene and GDPR compliance
• Writing email copy, or adapting content from our Content Executive
• Reporting on list growth, open/click rates and demo conversions

Requirements

• Experience in an email marketing role, or a marketing role with strong email exposure
• Hands-on experience with ActiveCampaign or a similar platform (Mailchimp, HubSpot, Klaviyo)
• Solid understanding of segmentation, automation and deliverability
• Strong writing skills and comfort working with data
• Good organisation and attention to detail
• Proficient in Google Workspace
• Email marketing: 2 years (required)

Preferred

• Experience driving leads or demo/meeting bookings through email
• Knowledge of GDPR and email compliance
• A/B testing and CRO experience
• Basic HTML/CSS for email templates
• Experience using AI tools for email copy or planning

Benefits

• Work from home