Email Marketing & Copywriter at Floor Street | Birmingham, UK | £28K/yr – £32K/yr

Email Marketing & Copywriter

Birmingham, UK (Hybrid)

£28K/yr – £32K/yrMid Level1+ years expFull time

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the end-to-end email and cross-channel copy engine, focused on conversion and lifecycle, with data-driven testing and integrated campaigns.

Own Klaviyo flows and campaigns, test and optimize performance across welcome, abandoned cart, win-back and post-purchase journeys.
Write brand-aligned email, social, and website copy to drive conversions and maintain a consistent voice.
Partner with the marketing team on integrated campaigns and product launches to ensure cohesive messaging and impact.

Build, manage, and optimise Klaviyo campaigns and automated flows — welcome series, abandoned cart, win-back, post-purchase, browse abandonment and more
Grow and manage our email list through smart segmentation and lead capture strategies
Write compelling email copy that reflects our brand voice and drives conversions
Design clean, on-brand email layouts.
A/B test subject lines, content, send times and layouts to continuously improve performance
Report on key metrics — open rates, click-through rates, revenue attribution, list growth — and use data to make decisions
Write copy for paid social ads — primarily Meta — working alongside our performance marketing team
Write website copy, product descriptions, landing pages, and campaign headlines
Write social media captions in our brand voice for Instagram, TikTok, Facebook and Pinterest
Support with broader campaign messaging and seasonal promotional copy