Responsibilities

• Creating, overseeing, delivering email and digital marketing campaigns for key events. This includes but is not limited to:
• Support the planning and delivery of multi-channel marketing campaigns, with a focus on email and website performance, that deliver against agreed targets and KPIs.
• Assist with the ongoing development and optimisation of website content and user experience to maximise participant engagement and sales/conversions.
• Monitor and report on the performance of digital marketing activity, identifying opportunities for optimisation and improvement.
• Own the end-to-end delivery of the email schedule for key campaigns. Deliver participant communications throughout the customer journey, ensuring timely, accurate, and engaging messaging from registration through to event day.
• Creating basic branded assets to feature in emails or on the website, using software such as Canva.
• Write engaging copy to be used in various formats, which can match various tones of voice and adheres to both brand and partner guidelines.
• Work closely with our campaign manager, agencies, freelancers, and stakeholders to ensure marketing activity is delivered effectively and on schedule.
• Collaborate with the wider A.S.O. UK team to create the best possible participant experience and support wider event objectives.
• Support the delivery of joint marketing activity with event sponsors and partners, ensuring campaign objectives and contractual commitments are met.
• Attend events as an A.S.O. UK representative and carry out relevant marketing and operational duties as required.

Requirements

• Minimum 2 years marketing and communications experience either agency or in-house
• Background of building emails on platforms such as MailChimp, DotDigital etc.
• Previous work building or updating websites on specialist platforms, such as WordPress, Wix, or Squarespace
• Use of a project management platform such as Monday, Asana, etc.
• A creative thinker, confident with expressing opinions and generating new ideas
• A commercial mind, with a focus on driving revenue
• Personable and passionate
• Excellent time management skills
• Attention to detail, even when faced with a deadline
• Ability to self-manage
• Communicate clearly and concisely, both in meetings and in writing
• Be able to write copy in different tones of voice appropriate to the relevant audience
• Ability to create basic graphics from a provided template

Preferred

• Previous work within a sports environment would be an advantage
• Willing and able to work a certain number of weekends

Benefits

• Hybrid working environment
• Health Cash Plan access
• Enhanced Parental Leave Policy
• TOIL for events worked
• Auto-enrolled salary sacrifice pension scheme
• Five free entries to A.S.O. UK events per year for you, friends, and family
• Free entry to any A.S.O. (non-UK) single-day events
• Access to Cycle2Work scheme