Responsibilities

• Own the strategic planning process for client YouTube channels
• Audit channels and diagnose what's broken (positioning, topics, packaging, CTA)
• Build channel positioning around each client's offer without being "salesy"
• Create monthly content calendars + weekly idea pipelines
• Develop titles and thumbnail concepts that stop the scroll
• Produce ~3 strategy briefs per day (45 min target per brief once trained)
• Research YouTube weekly to identify new angles, patterns, and winning formats
• Conduct deep competitor analysis to understand ICP pains, language patterns, and offer angles
• Study client industries and develop usable strategies within 1-2 business days
• Stay current on B2B YouTube trends and lead-gen best practices

Requirements

• B2B YouTube Lead-Gen Experience: Real proof of generating booked calls from YouTube for B2B brands - channels, screenshots, results, case studies
• Systems Thinker: You think in frameworks and repeatable systems, not random one-off ideas
• Research Prowess: You can study a new industry and produce a usable strategy in 1-2 business days
• Execution Speed: You ship fast, stay organized, and can produce 3 quality briefs per day once you learn our format
• Availability: Available to work EST business hours for collaboration and real-time communication

Preferred

• Ran a B2B YouTube marketing agency before (even if you shut it down - we want to know what you learned)
• You’re Perfect If You:
• - Get fired up about systems that turn views into booked calls
• - Think in positioning, packaging, and conversion psychology
• - Have stories about channels where your strategy generated real pipeline
• - Can look at any B2B business and immediately see what content will pull leads
• - Ran a B2B YouTube marketing agency before (even if you shut it down - we want to know what you learned)

Benefits

• Fully remote - work from anywhere with a laptop and internet
• Work directly with the founder - no layers of bureaucracy
• Rapid skill acquisition - small team means you'll grow fast
• Shape our growth - join before we hit our next major milestone and influence how we scale
• Work on B2B businesses doing $1-7M in revenue that are actually scaling and see your strategies generate real booked calls
• Skip the content mill chaos - we build custom strategies for each client instead of forcing everyone through the same template
• Your strategies ship in days, not weeks - fast feedback loops mean rapid improvement
• Join a company that tripled revenue in a year and is building the most reliable content growth partner for B2B businesses