Responsibilities

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions
• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across:
• Product selection
• Bundling
• Pricing
• Promotions and incentives

Requirements

• Proven experience in e-commerce trading, merchandising or online retail
• Strong understanding of:
• Conversion rate optimisation
• AOV growth
• Promotional mechanics
• Product lifecycle management
• Creation of bundles
• Comfortable working with performance data and GMV targets
• Commercially minded and confident making decisions
• Strong communication skills with both internal teams and clients

Preferred

• Experience with TikTok Shop, marketplaces or social commerce
• Background in beauty, fashion, lifestyle or FMCG e-commerce

Benefits

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus / commission aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours – we care about output, not clock-watching
• Growth & Career Development
• Clear progression paths with responsibility early
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of TikTok Shop and social commerce