Ecommerce Specialist

UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own end-to-end site experience and optimization across journey, analytics, content, and launches to drive conversion and revenue, with a strong focus on UX, SEO, on-site merchandising, and cross-channel campaigns.

  • Own and optimize the online journey, use GA4 to surface UX/product/category improvements, and manage product launches end-to-end.
  • Lead on-site merchandising and SEO/content optimization to lift engagement, AOV, and conversions.
  • Coordinate cross-functional delivery with developers and external partners, track growth opportunities, and fix CX issues fast.

Job Description

  • Own and optimise the end-to-end online customer journey to drive conversion, revenue, and retention
  • Use analytics (GA4) to generate actionable insights for UX improvements, product launches, and category growth
  • Optimise site content for SEO, usability, and conversion best practice
  • Lead on-site merchandising to increase engagement, AOV, and conversion
  • Execute cross-channel marketing campaigns to drive engagement and revenue
  • Streamline processes to improve efficiency and deliver a consistent brand experience
  • Own day-to-day website performance, including reporting and identifying growth opportunities
  • Manage product launches end-to-end, from onboarding to go-live
  • Ensure all on-site product content is accurate, compelling, and up to date
  • Act as the main point of contact for developers, prioritising and delivering a fast-moving roadmap
  • Able to work independently and manage own workload according to business objectives and timeframes
  • Proactively identify areas for improvement on the website through the analysis of user journeys and reporting
  • Team work: able to collaborate with a range of departments including Product, Supply Chain, Customer Service and Warehouse to optimise the customer experience end-to-end
  • Project management – ensure projects are executed on time and within budget, keeping internal and external team members accountable
  • Attention to detail – ensure a strong and cohesive brand image is upheld across all website assets and content
  • Understanding of data management and GDPR
  • Experience of e-commerce website platforms is essential, WooCommerce or Shopify specifically would be desirable
  • Experience of Google Analytics is essential
  • Experience of working with and managing web agencies is essential
  • Strong working knowledge of SEO is essential
  • Experience with website migration and re-platforming desirable
  • Generous Holiday Allowance
  • Company Profit Share Scheme
  • Employee Assistance Programme
  • Career progression opportunities
FireSealsDirect logo

FireSealsDirect

With 50 years of fire safety experience, we serve fire door installers and firestopping contractors across the UK through our vast portfolio of passive fire protection products from well-known and trusted brands.We are a family business with three generations of fire safety expertise. Our in-depth experience in the field enables us to assist you with the best choice of product, its use and installation. As building designs and construction methods develop and change, we ensure we remain up-to-date with current fire safety legislation to ensure we can provide our customers with the best advice for their project.

Ystrad Mynach, Wales, GBR
15 employees (4 in marketing)

Traffic Signals

Monthly Visitors
53.1K
Monthly Google Ads Budget
$58
Traffic Source Mix
Search
68.9%
Direct
25.9%
Referral
2.4%
Social
1.2%
Paid
1.6%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
4 (27% of company)
Marketing Roles Posted (Last 30 Days)
1