Ecommerce Specialist at FireSealsDirect | UK

Ecommerce Specialist

UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own end-to-end site experience and optimization across journey, analytics, content, and launches to drive conversion and revenue, with a strong focus on UX, SEO, on-site merchandising, and cross-channel campaigns.

Own and optimize the online journey, use GA4 to surface UX/product/category improvements, and manage product launches end-to-end.
Lead on-site merchandising and SEO/content optimization to lift engagement, AOV, and conversions.
Coordinate cross-functional delivery with developers and external partners, track growth opportunities, and fix CX issues fast.

Job Description

Own and optimise the end-to-end online customer journey to drive conversion, revenue, and retention
Use analytics (GA4) to generate actionable insights for UX improvements, product launches, and category growth
Optimise site content for SEO, usability, and conversion best practice
Lead on-site merchandising to increase engagement, AOV, and conversion
Execute cross-channel marketing campaigns to drive engagement and revenue
Streamline processes to improve efficiency and deliver a consistent brand experience
Own day-to-day website performance, including reporting and identifying growth opportunities
Manage product launches end-to-end, from onboarding to go-live
Ensure all on-site product content is accurate, compelling, and up to date
Act as the main point of contact for developers, prioritising and delivering a fast-moving roadmap

Able to work independently and manage own workload according to business objectives and timeframes
Proactively identify areas for improvement on the website through the analysis of user journeys and reporting
Team work: able to collaborate with a range of departments including Product, Supply Chain, Customer Service and Warehouse to optimise the customer experience end-to-end
Project management – ensure projects are executed on time and within budget, keeping internal and external team members accountable
Attention to detail – ensure a strong and cohesive brand image is upheld across all website assets and content
Understanding of data management and GDPR
Experience of e-commerce website platforms is essential, WooCommerce or Shopify specifically would be desirable
Experience of Google Analytics is essential
Experience of working with and managing web agencies is essential
Strong working knowledge of SEO is essential

Experience with website migration and re-platforming desirable

Generous Holiday Allowance
Company Profit Share Scheme
Employee Assistance Programme
Career progression opportunities

FireSealsDirect

With 50 years of fire safety experience, we serve fire door installers and firestopping contractors across the UK through our vast portfolio of passive fire protection products from well-known and trusted brands.We are a family business with three generations of fire safety expertise. Our in-depth experience in the field enables us to assist you with the best choice of product, its use and installation. As building designs and construction methods develop and change, we ensure we remain up-to-date with current fire safety legislation to ensure we can provide our customers with the best advice for their project.

Ystrad Mynach, Wales, GBR

15 employees (4 in marketing)

www.firesealsdirect.co.uk