eCommerce Marketing Executive

Birmingham, UK (On-site)

£30K/yr – £35K/yrMid LevelContract

Posted 5 weeks ago

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Job Summary

Own day-to-day site management and CRO driven improvements for the UK digital estate, with ownership of culligan.co.uk and 2–3 supporting sites, plus close collaboration with the Ecommerce Manager on landing pages and reporting.

  • Platform & UX Ownership: Manage 3–4 websites, ensure UX consistency, and maintain content quality.
  • Conversion & SEO Focus: Support CRO testing, on-page SEO, and performance reporting across sites.
  • Content Build & Growth: Build landing pages and new sections, while maintaining content and enabling from-scratch development when needed.

Job Description

Responsibilities

  • Culligan are looking for an ecommerce / content marketing executive to support the day-to-day management, optimisation, and development of our digital estate across multiple websites.
  • This role will focus on:
  • Improving performance and conversion on culligan.co.uk (our primary site)
  • Supporting the build, setup, and growth of 2-3 additional supporting sites
  • You'll work closely with the eCommerce Manager to deliver landing pages, maintain site content, and support CRO, SEO, and reporting initiatives.
  • This is a hands-on role suited to someone comfortable both optimising existing experiences and building from scratch.
  • This is a fixed-term 6-month contract providing support to the wider UK Marketing team.
  • The role will require travel to various business locations as needed.

Requirements

  • Website Management & Delivery (Core) - Help manage and maintain 3-4 websites, including culligan.co.uk and supporting sites
  • Build and launch landing pages, new sections, and content across sites
  • Ensure consistency in UX, structure, and content quality
  • Manage product listings, categories, and on-site content within the CMS
  • Conduct regular audits to identify issues, gaps, and optimisation opportunities
  • CRO & SEO Implementation - Support conversion optimisation on culligan.co.uk and key journeys
  • Assist with A/B testing (setup, QA, and monitoring)
  • Implement on-page SEO improvements (metadata, content structure, internal linking)
  • Apply UX and best practice to improve performance across all sites
  • Performance & Reporting - Help monitor performance across all sites (traffic, engagement, conversion)

Benefits

  • 25 days holiday plus bank holidays
  • Holiday purchase scheme available
  • Pension - Salary exchange Scheme
  • Life Assurance
  • My Culligan benefits -Discount platform
  • Culligan Product discounts
  • Employee Assistance programme
  • Ongoing Training and Development
  • Enhanced maternity, paternity, and grandparent leave
Culligan UK logo

Culligan UK

Culligan UK delivers innovative, high-quality water solutions to homes and businesses across the United Kingdom.Our solutions include:- Bottled and Mains-Fed Watercoolers- Hospitality water systems- Multi-functional taps- Water softeners and filtration systems- Customised water refill stations and drinking fountains for public, offices, and commercial spacesDriven by a mission to provide better, sustainable drinking water for everyone — at home, at work, or on the go, we're helping customers reduce reliance on single-use plastic and enjoy great-tasting, high-quality water every day. Part of Culligan International, a global leader in water treatment for more than 85 years, we combine local expertise with world-class technology to meet a wide range of hydration needs.

Founded in 1969
Dereham, England, GBR
344 employees (8 in marketing)

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Traffic Signals

Monthly Visitors
41.4K
Monthly Google Ads Budget
$12.5K
Traffic Source Mix
Search
56.7%
Direct
32%
Referral
8.5%
Social
1.3%
Paid
1.2%

Headcount Trend

Current headcount: ~344

Marketing Team

Marketing Team Size
8 (2% of company)
Marketing Roles Posted (Last 30 Days)
1