Responsibilities

• Full Campaign Ownership — Brief to Results
• Own the end-to-end eCommerce activation process across EU Pureplay and omnichannel retail partners: brief origination, campaign strategy, retailer negotiation, implementation, live optimisation, and post-campaign analysis.
• Author retailer eCommerce briefs with clear commercial rationale, defined KPIs, and measurable success criteria — ensuring every activation has a "why" before it has a "what."
• Lead post-campaign debriefs with retailers and KAMs, delivering honest performance assessments with clear learnings and next-step recommendations.
• Act as a strategic challenger and advisor to Key Account Managers and retail partners — questioning proposed activations, stress-testing mechanics, and pushing for executions that are genuinely optimised for conversion, not just visibility.
• Build and present the commercial case for eCommerce activations to retailers and internal stakeholders, articulating the benefit of each initiative with data-backed rationale.
• Bring retailers along on best practice — coaching partners on what high-performing digital shelf and on-site activations look like, and why it matters to their own metrics.
• Design and execute on-site retailer campaigns across sponsored placements, brand stores, A+ content, homepage features, promotional events (e.g. Prime Day, Black Friday), and editorial placements.
• Manage campaign implementation directly within retailer portals and platforms, ensuring assets, copy, and targeting are optimised at launch and adjusted in-flight based on performance signals.
• Define and manage retail media investment within allocated A&P budgets, making real-time decisions on spend allocation based on performance data.
• Own digital shelf standards across EU markets — copy, imagery, video, enhanced content — ensuring SEO optimisation across retailer platforms and search engines.
• Lead content syndication processes to enable scalable, consistent asset deployment across markets and distributor partners.
• Define KPIs, benchmarks, and measurement frameworks for all campaign activity, with a clear view of what "good" looks like across different retailer environments.
• Build and execute quarterly test-and-learn plans, using results to continuously improve activation mechanics, targeting, and investment allocation.
• Deliver regular performance reporting to senior stakeholders with confidence — presenting results clearly, owning underperformance, and proposing corrective action.

Requirements

• Significant hands-on experience managing eCommerce marketing campaigns with major retail partners (Amazon, Zalando, MediaMarkt, Fnac, Smyths, or similar Pureplay/omnichannel retailers).
• Proven track record of owning the full activation lifecycle — not just executing briefs set by others, but originating, challenging, and optimising them.
• Strong commercial acumen: comfortable building business cases, managing A&P budgets, and defending investment decisions with data.
• Confident communicator who can challenge retailers and senior internal stakeholders constructively, with credibility backed by evidence.
• Solid understanding of retail media platforms, on-site merchandising mechanics, and sponsored advertising within retailer ecosystems.
• Strong SEO and content optimisation capability across retailer platforms.
• Experience with PIM systems (e.g. Stibo), DAM platforms, SAP, or Showpad is advantageous.
• Fluency in English required; additional European languages (French, Spanish, Italian, German) are a plus.
• Bachelor's degree in Marketing, Business, or related discipline.