eCommerce Activation & Optimisation Manager

North Yorkshire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

Job Summary

Own the Digital Commerce forecast and lead activation across digital channels, turning data into actionable insights and driving performance.

  • Own forecast and planning aligned with channel insights and growth priorities.
  • Lead activation across web, app, CRM and media with clear eCommerce requirements.
  • Develop data-driven recommendations and foster a test-and-learn culture.

Job Description

Responsibilities

  • Own the Digital Commerce forecast, ensuring plans reflect channel insights, market dynamics, trading conditions and growth priorities.
  • Lead activation execution across digital channels including web, app, CRM and media, translating commercial priorities into clear eCommerce requirements.
  • Develop and maintain the Digital Operational Plan, keeping teams aligned on priorities, timelines and deliverables.
  • Submit clear operational briefs for launches, promotions, UX/UI improvements and platform changes, ensuring activity lands on time and to a high standard.
  • Own performance insight and reporting, turning data into actionable recommendations that improve future plans and execution.
  • Champion a test-and-learn approach across CRM, paid media, customer journeys and onsite experience.
  • Oversee digital tagging, data governance and dashboarding to ensure strong data quality and clear visibility for stakeholders.
  • Lead, coach and develop a team across eBusiness, data and insights, creating an environment where people can perform, grow and collaborate effectively.

Requirements

  • Significant experience in Digital Commerce, eCommerce, Marketing or a closely related commercial digital role within a premium, lifestyle or consumer goods environment.
  • Strong understanding of digital performance, web analytics and optimisation, including experience using tools such as Google Analytics 4.
  • Proven ability to own commercial forecasting, performance tracking and insight-led recommendations.
  • Excellent project management and organisational skills, with confidence managing multiple priorities and deadlines.
  • Experience working cross-functionally with teams such as CRM, Acquisition, Finance, Marketing, Supply Chain, Customer Care, IT, agencies and above-market partners.
  • Strong communication skills, with the ability to simplify complex information and influence stakeholders at different levels.
  • People leadership experience, with a focus on coaching, performance management, collaboration and team development.

Preferred

  • Experience in premium brands, direct-to-consumer eCommerce, food and beverage, cosmetics, apparel or accessories.
  • Knowledge of digital journey design, UX/UI optimisation, tagging, dashboarding and data governance.

Benefits

  • 17% car allowance
  • Private health care
  • Discretionary annual bonus
  • Generous pension scheme – up to 12% contribution from Nestlé
  • 12 flexible days on top of 25-day holiday entitlement
  • 2 paid volunteering days
  • A focus on personal development and growth
Nestlé Nespresso SA logo

Nestlé Nespresso SA

Coffee is at the heart of everything we do, and consumer satisfaction is why we do it. Our story started with one simple idea: everyone should be able to make the perfect cup of coffee at home. Something we still believe today, which is why we think delivering the highest quality coffee, sip after sip, is so important. To achieve this, we continuously strive for innovation. Our coffee experts look for the world’s most exclusive coffees, and create new and exciting blends through a very strict coffee selection process. We create exceptional coffee experiences by continuously reinventing our coffee system, and the way coffee lovers can enjoy our coffee, transforming coffee culture on a global scale. We are committed to making a positive impact. We source our coffee from unique regions, working in partnership with over 110 000 farmers through our Nespresso AAA Sustainable QualityTM program around the world. We help them achieve high certification standards – for example in water management, biodiversity and fair worker treatment – through our long-term partners Rainforest Alliance and Fairtrade international. At Nespresso, we offer personalized services to our Club Members: from delivery and repair to customer care and recycling systems. We are in direct contact with coffee lovers through our e-commerce platform, boutiques and social media, allowing us to anticipate and cater to their every need. We also provide a full range of machines and coffees to meet the specific needs of the world’s most foremost hotels, restaurants and business customers. Our business Solutions enable your company to offer the perfect cup of coffee to your employees, clients and customers, every time. Nespresso is not just coffee. It’s a genuine experience that combines perfection and pleasure, simplicity and aesthetics. Learn more, visit http://www.nestle-nespresso.com/

Founded in 1986
Belmont-sur-Lausanne, Vaud, CHE
13K employees (1,052 in marketing)

Marketing Team

Marketing Team Size
1,052 (8% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
16.2M
Monthly Google Ads Budget
$217.7K
Traffic Source Mix
Search
43.7%
Direct
48.9%
Referral
4.1%
Social
1%
Paid
2%

Headcount Trend

Current headcount: ~12.7K

Recent News

Nestlé Nespresso SA logo

eCommerce Activation & Optimisation Manager

Nestlé Nespresso SA · North Yorkshire, UK · Hybrid