Responsibilities

• Own and optimise our Shopify stores, ensuring an excellent customer experience.
• Manage the commercial performance of the online business, including revenue, conversion rate, average order value (AOV) and promotional activity.
• Plan and execute merchandising strategies to maximise online sales.
• Build, manage and optimise paid social campaigns across Meta and TikTok, including creative testing and performance analysis.
• Manage Google Ads, Shopping campaigns, Merchant Center and product feeds.
• Use GA4 and performance reporting to identify opportunities and make data-led decisions.
• Support the launch and growth of new digital sales channels.
• Collaborate with internal teams on creative, campaigns and website improvements.

Requirements

• Hands-on Shopify experience, including building, launching or significantly developing Shopify stores.
• Strong commercial understanding with experience owning trading metrics including revenue, conversion rate, AOV, promotions and merchandising.
• Proven expertise in paid social across Meta and TikTok, with experience in creative testing and campaign optimisation.
• Strong knowledge of Google Ads, Shopping campaigns, Merchant Center and product feed management.
• Confident using GA4 and reporting tools to make commercial decisions based on performance data.
• Experience working in an in-house e-commerce environment with end-to-end ownership.

Preferred

• Email marketing and customer lifecycle experience using Klaviyo or similar platforms.
• Content creation and creative campaign development.
• Experience working within a small, agile team where you've taken ownership across multiple areas of the digital journey.