E-commerce & Digital Marketing Specialist at Matsuko Direct Ltd | Wath upon Dearne, Rotherham, UK

E-commerce & Digital Marketing Specialist

Wath upon Dearne, Rotherham, UK (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

Job Summary

Own the SEO-driven revenue engine for a multi-brand ecommerce site, blending technical SEO, content optimization, and paid channel alignment to lift ROI and conversions across product pages, checkout, and site architecture.

Own SEO strategy, site structure, and keyword mapping across brands to drive organic growth.
Coordinate with designers and developers to implement SEO best practices from build to launch, balancing content, UX, and performance.
Align paid campaigns and analytics to maximize ROI, optimize conversion paths, and increase average order value.

Job Description

Responsibilities

Develop and implement ROI-focused SEO strategies across multiple brand websites.
Conduct keyword research, competitor analysis, and search opportunity mapping.
Optimise website structure, product pages, and content for search engines.
Monitor technical SEO issues such as crawl errors, broken links, and page performance.
Create and manage link-building and authority development strategies.
Manage and optimise PPC campaigns, including search engine advertising and paid social.
Use paid advertising to drive targeted traffic and support online sales growth.
Monitor campaign performance and optimise for ROI.
Analyse website performance and user behaviour to identify opportunities to improve conversions.
Optimise product pages, landing pages, and the checkout journey to increase sales.

Requirements

4+ years’ experience in e-commerce, SEO or digital marketing.
Proven experience launching and scaling new websites from the ground up.
Experience managing multiple websites or brands simultaneously.
Strong knowledge of technical SEO, site architecture, and website performance optimisation.
Stay current with SEO trends and developments, especially those involving AI, search behaviour changes and Google algorithm updates.
Hands-on experience with CMS platforms such as WordPress, Shopify, or similar.
Proficiency in Google Analytics, Google Search Console, and SEO tools.
Experience with website maintenance, troubleshooting, and ongoing optimisation.
Strong analytical and problem-solving skills with a focus on ROI and measurable results

Benefits