Responsibilities

• Write long-form VSL scripts (2–10+ minutes) as primary acquisition assets
• Write advertorials, native ads, UGC scripts, hooks, leads, and landing page sections
• Mine voice-of-customer insight (reviews, Reddit, Facebook groups, competitor ads) and turn it into angles people actually respond to
• Develop new hooks and angles rather than waiting to be fed ideas
• Translate finished scripts into clean briefs your editors and creators can execute without guesswork
• Work alongside the founder to learn our creative strategy, testing, and iteration systems
• Grow into reading performance and owning the call on when to iterate a winner versus test a fresh angle

Requirements

• 3–5+ years writing direct-response copy for DTC brands
• Proven long-form VSL and/or advertorial scripts behind real spend (samples required)
• Strong command of direct-response fundamentals: leads, hooks, mechanism, proof, objection handling, offer framing, and close
• Deep understanding of Eugene Schwartz's Stages of Awareness and Market Sophistication, and how they map to script structure
• Strong grasp of desire, belief-shifting, and objection handling
• Able to work from qualitative research (VOC, reviews, Reddit, YouTube) to define angles and personas
• Strong grasp of psychological triggers — curiosity, fear of loss, proof, novelty, identity — and how to deploy them
• Exceptional written English and the ability to explain creative logic simply and persuasively
• Hungry to grow into a full creative strategy role

Nice to have

• Experience in health, wellness, or supplement brands
• Familiarity with UGC, VSL, and advertorial funnel ecosystems
• Experience briefing editors and creators from a finished script
• Comfortable with awareness-stage funnel architecture (advertorials, listicles, quizzes)

Benefits

• We invest in your growth — courses, mentorship, and advanced training are encouraged and funded
• You invest in the brand, and we invest in you. We want to grow the brand and execute on our vision, but we're also here to further your career and develop you in the process — including paid training to grow you into a full creative strategist.
• You'll work directly with the founder, who leads creative — no layers, no politics.
• High-impact work: your scripts run on real spend and reach real buyers every single day.
• Early team member advantage: as we expand, top performers get the chance to lead and grow.
• Fully remote. We measure output, not hours.
• Slack for daily communication
• ClickUp, Google Sheets, and Google Docs for project tracking and briefs
• Weekly calls for brainstorms, feedback loops, and performance reviews
• Continuous education: we invest in your growth — courses, mentorship, and advanced training are encouraged and funded