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Marketing jobs

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7 months ago

Vice President Director, Commerce Media

Digitas North America

Chicago, IL (On-site)Full time$129K/yr – $186K/yr

7 months ago

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Digitas North America

Vice President Director, Commerce Media

Chicago, IL (On-site)

$129K/yr – $186K/yrDirector/Executive10+ years expFull time

Posted 7 months ago

Job Summary

Own and grow a senior retail media practice by leading multi-channel campaigns (Amazon, Walmart, Kroger, etc.) and cross-functional teams to deliver client value.

Own strategic planning and cross-capability collaboration across retail media networks.
Must-have: 10+ years digital media with 4+ years in Retail Media and team leadership.
Standout: Proven ability to integrate retail media with broader media, shopper, and capability teams.

Job Description

Responsibilities

As VP/GD of Commerce (Retail Media), your strategic vision and retail search and retail display marketing leadership will help build the agency’s retail media practice (SEM, SEO, Programmatic) to support aggressive growth within the Commerce Media practice.
You’ll work across multiple pieces of business and lead junior teams of Associate Directors, Managers, Sr Analysts and Analysts within the Digitas Retail Media team to establish performance metrics, determine client strategies, report results and foster client and vendor relationships.
You’ll also work closely with the other media capabilities (display, social) to further integrate Retail Media into our agencies overall Media offering.
Most importantly, you must possess a strong inner drive to bring your knowledge and hands-on self-serve expertise across Amazon, Walmart, Instacart, Kroger, Criteo and Citrus search offerings to a growing team and enjoy working with some of the finest minds in the industry.
Day To Day Your Role Includes
Manage growing media team in the planning and activation of campaigns across retail media, including: Amazon (search and display), Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo and Epsilon Retail Media
Lead the client businesses across retail media ensuring all activities across strategy, buying and measurement meet client business objectives and expectations
Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations.
Identifying client issues and opportunities to develop new business opportunities within existing business.
Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy).
Establishing and driving paid operational and promotional best practices and strategies for ecommerce marketplaces (i.e., Promotions, Bundles etc.).
Directing long-term and short-term strategic marketing efforts to meet both market share and sales goals.
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Understand and explain attribution model across retail search partners.
Developing and maintaining quality control procedures for campaign implementations.
Support JBP negotiations annually
Assessing and pursuing new business opportunities, while maintaining and growing the company’s existing strengths. Support in any new business pitches and related work as required.
Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients
Contribute to Commerce COE to support capability development across the agency
Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly.
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
Active knowledge sharing with capability and broader agency.
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.

Requirements

A four-year degree and 10+ years of digital media experience, 4+ years of Retail Media experience
Prior experience managing team of 8+ FTEs
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search experience preferred)
Keen attention to detail and an analytical approach to achieving objectives
Understanding and experience with campaign automation tools (i.e., Skai, Pacvue)
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel)
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

for regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980

Boston, Massachusetts, US

2.8K employees (892 in marketing)

www.digitas.com

74% recommend to a friend

82% CEO approval

Salaries

Posted range

$129K/yr – $186K/yr

Taken straight from the job posting.

See all Digitas North America salaries

Marketing Team

Marketing Team Size

673 (23% of company)

Median Career Experience

11 years

Median Tenure

3.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sarah Block

VP/Group Director, Brand Strategy

At the company for 7 years 4 months

Traffic Signals

Monthly Visitors

67.2K

Traffic Source Mix

42.7%

Direct

42.7%

Referral

6.8%

Social

6.2%

Paid

1.1%

Headcount Trend

Current headcount: ~2.9K

Recent News

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

Oct 9, 2025 • Variety

Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands

Sep 24, 2025 • Digiday

Q&A with Amy Lanzi, CEO of marketing and ad agency Digitas, on digital marketing, AI's impact on advertising, the creator economy, and more (Hank Green/The Verge)

Sep 17, 2025 • Mediagazer

Links

www.digitas.com

X (Twitter)

Crunchbase

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Responsibilities

As VP/GD of Commerce (Retail Media), your strategic vision and retail search and retail display marketing leadership will help build the agency’s retail media practice (SEM, SEO, Programmatic) to support aggressive growth within the Commerce Media practice.
You’ll work across multiple pieces of business and lead junior teams of Associate Directors, Managers, Sr Analysts and Analysts within the Digitas Retail Media team to establish performance metrics, determine client strategies, report results and foster client and vendor relationships.
You’ll also work closely with the other media capabilities (display, social) to further integrate Retail Media into our agencies overall Media offering.
Most importantly, you must possess a strong inner drive to bring your knowledge and hands-on self-serve expertise across Amazon, Walmart, Instacart, Kroger, Criteo and Citrus search offerings to a growing team and enjoy working with some of the finest minds in the industry.
Day To Day Your Role Includes
Manage growing media team in the planning and activation of campaigns across retail media, including: Amazon (search and display), Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo and Epsilon Retail Media
Lead the client businesses across retail media ensuring all activities across strategy, buying and measurement meet client business objectives and expectations
Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations.
Identifying client issues and opportunities to develop new business opportunities within existing business.
Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy).
Establishing and driving paid operational and promotional best practices and strategies for ecommerce marketplaces (i.e., Promotions, Bundles etc.).
Directing long-term and short-term strategic marketing efforts to meet both market share and sales goals.
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Understand and explain attribution model across retail search partners.
Developing and maintaining quality control procedures for campaign implementations.
Support JBP negotiations annually
Assessing and pursuing new business opportunities, while maintaining and growing the company’s existing strengths. Support in any new business pitches and related work as required.
Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients
Contribute to Commerce COE to support capability development across the agency
Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly.
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
Active knowledge sharing with capability and broader agency.
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.

Requirements

A four-year degree and 10+ years of digital media experience, 4+ years of Retail Media experience
Prior experience managing team of 8+ FTEs
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search experience preferred)
Keen attention to detail and an analytical approach to achieving objectives
Understanding and experience with campaign automation tools (i.e., Skai, Pacvue)
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel)
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

for regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.