Head of Marketing
Lost Media
UK (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
14 hrs ago
Director Segment Marketing- LC-MS Diagnostics
Wilmslow, Stockport, UK
£107K/yr – £178K/yrDirector/Executive
Posted 2 months ago
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Job Summary
Own the global segment marketing for Clinical LC-MS, translating segmentation, sizing, and competitive positioning into market-ready strategies; lead value-based propositions and messaging; and partner across Product, R&D, and global sales to drive launches, lifecycle, and enablement.
- Strategy & Roadmaps: Define global segment strategies, roadmaps, and market sizing for clinical LC-MS adoption.
- Value Propositions: Develop differentiated messaging and customer value frameworks against competing technologies.
- Cross-Functional Execution: Partner with Product, R&D, and regional teams to influence menu strategy, workflow design, and go-to-market activation.
Job Description
Responsibilities
- Define and lead global segment market strategies for Clinical LC-MS, including segmentation, market sizing, growth forecasts, and competitive positioning
- Identify priority clinical applications and workflows (e.g., newborn screening, endocrinology, toxicology,therapeutic drug monitoring) where LC-MS delivers clear clinical and economic value.
- Develop and maintain segment roadmaps aligned with business strategy, product portfolios, and regional market needs
- Own and drive value-based segment propositions, positioning, and messaging that articulate differentiation versus comptitive technologies and solutions.
- Partner with Product Management, R&D, and Applications to influence menu strategy, workflow design, automation priorities, and kit development.
- Provide market and segment input into new product introduction (NPI) activities, lifecycle management, and portfolio optimization
- Support development of commercial enablement tools, including segment playbooks, opportunity sizing models, and customer value frameworks.
- Support major product launches, sales kick-offs, customer symposia, and key account engagements with segment expertise.
- Monitor and assess market trends, competitive landscape, and regulatory drivers (e.g. IVDR, FDA, NMPA) impacting Clinical LC-MS adoption.
- Degree in Life Sciences, Chemistry, Engineering, or related scientific discipline.
- Advanced degree (Master’s or PhD) preferred
- Proven experience in clinical diagnostics, IVD, or clinical LC-MS markets
- Demonstrated leadership in segment marketing, market strategy, or solution marketing within a global organization
- Strong understanding of clinical laboratory workflows and adoption drivers for routine diagnostics
- Experience influencing product portfolio and innovation strategy through market and customer insights
- Proven ability to work effectively in matrixed, cross-functional environments
- Experience supporting global or regional sales organizations
- Excellent written and oral communication skills; ability to interface effectively with Senior Director, VP, and SVP-level stakeholders
- Strong strategic thinking and commercial acumen
- Advanced degree (Master’s or PhD) preferred
- In addition to salary, we work flexibly and provide 25 days holidays, excellent family friendly benefits such as attractive employer pension contribution, life assurance, income protection and private medical.
Waters
Amplifying your brand and digital presence through exceptional creativity and insight. Waters Creative was founded on a passion for design. We believe that great design can make a real difference in the world and we’re committed to creating brands and user experiences that are both beautiful and functional.Over the years, we’ve developed a deep understanding of human behaviour and how to create designs that are equally engaging and effective. We use this knowledge to generate designs that are more than just aestheticallypleasing. We want our creativity help you achieve your business goals, whether that’s building brand awareness, generating leads, or selling more products.We’ve had the privilege of working with a wide range of clients, from Welsh Government to the NHS to e-commerce businesses. This experience has given us a wealth of transferable knowledge and expertise that we can bring toyour project.
