Director, Paid Creative Strategy at Funko | London, UK

Director, Paid Creative Strategy

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own paid creative strategy and testing for a high volume DTC program, turning platform dynamics and audience stages into measurable lift across Meta, TikTok, Google and more.

Own the creative testing framework linking audience segments and funnel stage to ROAS, CTR, and CVR signals.
Align with Acquisition, Content, and media partners to translate performance data into scalable creative decisions and cross-channel consistency.

Job Description

Own the paid creative strategy across all DTC paid channels — Meta, TikTok, Google/PMax, programmatic, and affiliates. Set a clear creative direction per platform based on audience stage, algorithm dynamics, and spend efficiency
Translate business objectives and trading priorities into channel-level creative briefs with precision. Definie hook type, format, offer framing, talent vs. product approach, and messaging hierarchy
Build and maintain a deep understanding of platform creative best practices, creative fatigue cycles, and format innovation across all paid channels
Act as the creative authority within DTC paid media. Ensure creative decisions are grounded in both commercial data and brand integrity
Design and own a structured creative testing framework including a hypothesis bank tied to audience segments and funnel stage, a variable matrix, and defined statistical confidence thresholds before scaling winners
Set the creative testing roadmap and priorities, briefing the Performance Content Producer to execute tests against a clear plan
Run a regular creative performance review with the Acquisition team and media buying partners, translating performance signals (CTR, CVR, ROAS, creative fatigue rate) into a rolling brief for production
Ensure insights compound across campaigns building a living knowledge base of what works by channel, audience, and product category
Own the creative brief into and feedback loop out of any external creative agency or media buying partner
Work closely with the Director of Acquisition to align creative strategy to media investment decisions and channel budget allocation

Funko

Funko (NASDAQ: FNKO) is a leading pop culture lifestyle brand. We provide connection to pop culture with a product line that includes vinyl figures, action toys, plush, apparel, board games, housewares, NFTs and accessories. As the world’s largest proprietor of licenses, entertainment enthusiasts display their fandom through the lens of Funko products.The company also powers the Loungefly, Mondo, Funko Games and Digital Pop! brands, while offering a large selection of lifestyle goods through Funko.com, Loungefly.com and FunkoEurope.com as well as at our retail locations in Everett, Washington and Hollywood, California. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).

Founded in 1998

Everett, Washington, USA

1.4K employees (214 in marketing)

www.funko.com