Responsibilities

• own the entire marketing agenda, ensuring marketing investment directly contributes to lead generation, customer acquisition, revenue growth, retention and long-term enterprise value.
• be a hands-on leadership role requiring a proven marketing leader who combines strategic thinking with operational delivery.
• roll up their sleeves and personally drive key initiatives, projects and performance improvements where required.
• Leading a small but talented marketing team, establish a clear growth strategy, strengthen Crunch's market position, optimise acquisition performance and build a scalable marketing function capable of supporting the next stage of the company's growth.
• Define and implement a clear, high level marketing strategy aligned to Crunch's commercial and growth objectives.
• Deliver a tangible and measurable increase in high quality, qualified leads, sales opportunities and new customer acquisition.
• Improve marketing contribution to revenue and establish clear attribution models.
• Strengthen Crunch's market positioning and competitive differentiation.
• Improve sales and service conversion rates throughout the customer journey.
• Establish robust reporting, forecasting and performance management frameworks.