Director, Lifecycle Marketing - 12 month FTC at JustPark | London, UK

JustPark

Director, Lifecycle Marketing - 12 month FTC

London, UK (Hybrid)

Salary Not AvailableDirector/Executive8+ years expContract

Posted 2 months ago

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Job Summary

Own the end-to-end lifecycle engine for UK drivers, focusing on engaged retention, targeted upsell and cross-sell, and CLTV-driven growth across email, push, in-app, and paid channels.

Own lifecycle strategy, planning, and KPIs from awareness through retention and expansion.
Translate strategy into campaigns and automated journeys with CRM, data, and product partners.
Build segmentation-driven, personalized experiences that unlock higher lifetime value and cross-sell between On Demand, Reservations, and subscriptions.

Job Description

Own and drive the UK consumer lifecycle strategy, aligning cross-functional partners to engage, retain and grow drivers through data-informed, personalized journeys.

Define and own the UK consumer lifecycle marketing strategy, setting the vision and roadmap for how we engage, retain and grow our driver base across the full customer journey
Partner with the Senior and channel marketing team to translate strategy into a high-quality, consistently executed program of campaigns and automated journeys
Build a deep understanding of our customer segments, their behaviours, needs and motivations using this insight to drive smarter targeting and more personalized communications
Lead lifecycle planning across key seasonal moments, product launches and commercial priorities, ensuring the program is always relevant, timely and commercially focused
Design and deliver structured upsell journeys that migrate On Demand customers to Reservations, and daily Reservations customers to monthly subscriptions using behavioural triggers, personalized messaging and well-timed incentives
Partner with CRM to build cross-sell programs that introduce drivers to new parking occasions; airport, events, commuting, and educate them on the complementary benefits of using both On Demand and Reservations
Work with CRM, Product and Data teams to identify the right moments and signals in the customer journey to surface upsell and cross-sell messages at maximum impact
Own CLTV as a core KPI, developing strategies that increase revenue per driver over the lifetime of the relationship with JustPark
Partner with the paid media team to feed lifecycle insights into acquisition strategy, ensuring budget and effort are focused on attracting the highest-value customer cohorts
Build a robust retention and re-engagement programme that reduces churn, reactivates lapsed drivers and grows our monthly active driver base

8+ years in lifecycle marketing, CRM or retention marketing, with a proven track record of building and scaling programs that drive measurable business impact
Director-level or equivalent experience, with the confidence to set strategy and influence senior stakeholders across the business
Strong background in marketplace or platform businesses, ideally in travel, hospitality, mobility, dating apps or a similarly dynamic, consumer-facing environment
Demonstrable experience driving upsell, cross-sell and repeat utilization outcomes through structured lifecycle marketing programs
Deep expertise in app-based lifecycle communication, push notifications, in-app messages and other mobile-first engagement formats are core to how you think about the customer journey
Strong working knowledge of email, paid media and CRM channels, and how to orchestrate them as part of a coherent, customer-first lifecycle programme
Advanced audience segmentation skills, experienced in working with CDPs and data pipelines to build precise, dynamic audiences at scale
Experienced using CEP and CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo) to build and manage lifecycle journeys
Comfortable with GDPR requirements and data governance best practice
Strong testing background, able to design structured A/B and multivariate experiments and brief performance teams on execution

Experience in mobility/parking sector
UK consumer marketing experience
Leadership experience at senior levels
Proven track record of driving lifecycle marketing programs in marketplace or platform businesses

Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance (total of 38 days a year)
Free lunch on all office days via Feedr with daily meal choice
Free snacks & drinks on all office days
Private Medical Insurance with Vitality
Life assurance through YuLife
£25 credit for eye tests per year
Free O2 concert tickets through our partnership with the O2
£50 parking credit per month via JustPark
Cycle-to-work salary sacrifice scheme
EV salary sacrifice car scheme via Octopus Energy

JustPark

4.2 Glassdoor

JustPark is transforming the way people park, offering faster, smarter solutions for drivers and destinations globally.From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences.In the UK, more than 14 million drivers trust JustPark to reserve parking spaces, with a car parked every two seconds via our platform. Across the Atlantic, we power over $1 billion in booking volume for more than 500 customers in North America, parking over 40 million vehicles annually at landmark venues including Mercedes-Benz Stadium, The Greek Theatre, the Rose Bowl, and the Las Vegas Convention Center.Our platform equips operators with the tools to streamline operations, reduce costs, and unlock actionable insights. With decades of innovation, JustPark is redefining parking, one space at a time. Interested in working at JustPark? Visit our Jobs page to browse open roles and apply directly on LinkedIn.

Founded in 2006

London, England, GBR

223 employees (21 in marketing)

www.justpark.com

85% recommend to a friend

90% CEO approval