Own and optimize Marketing Operations to connect marketing activity to revenue, align Marketing-Sales processes, and elevate decision-making with data-driven insights.

• Develop and manage processes that generate new business opportunities, track and progress them through the sales process, and support revenue growth and customer expansion.
• Develop reporting processes that track how different marketing activities contribute to sales opportunities and provide consistent, accurate data across the full lead and sales journey.
• Work with Revenue Operations, Marketing, and Finance teams to define and track key performance measures relating to lead conversion, pipeline progression, deal progression speed, and sources of new business opportunities.
• Analyse marketing and business data to identify trends, performance insights, and areas for improvement.
• Produce clear and accessible reporting that supports informed decision-making and helps measure the impact of marketing activity on business performance and revenue growth.
• Manage and improve the full lead process from lead generation through to sales handover and opportunity progression.
• Ensure clear processes are in place between Marketing and Sales teams for lead routing, scoring, ownership, and handover quality.
• Act as a key point of coordination across teams, helping resolve operational issues and ensure global alignment of marketing, sales, and go-to-market activities.
• Use sound judgement to identify meaningful business performance trends and provide clear, reliable insights to leadership teams.
• Manage marketing technology platforms and tools, ensuring systems are integrated effectively and deliver measurable business value and return on investment.