Responsibilities

• Define and execute the global B2B digital marketing vision, strategy, operating model, and roadmap in support of commercial priorities
• Lead integrated digital demand generation and customer engagement programmes across paid, owned, and earned channels
• Own digital marketing performance, budget allocation, forecasting, and optimisation against pipeline, revenue, and customer engagement goals
• Own and optimise the global martech ecosystem, including Salesforce CRM and Salesforce Marketing Cloud, to enable scalable execution and insight
• Build strong cross-functional alignment with Sales, Revenue Operations, Product Marketing, Communications, and IT to ensure cohesive customer journeys and seamless lead-to-revenue processes
• Establish and govern campaign planning, measurement, multi-touch attribution, reporting, and test-and-learn standards across markets and programmes
• Set the strategy for SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, Google Ads, website performance, and conversion rate optimisation
• Champion the responsible adoption of AI across marketing, including predictive analytics, automation, personalisation, content optimisation, and workflow integration
• Use customer, campaign, and market data to identify growth opportunities, improve segmentation, and guide investment decisions
• Lead agency and technology partner relationships, including selection, governance, performance management, and commercial oversight

Requirements

• Extensive progressive experience in B2B digital marketing, demand generation, or marketing operations, including significant leadership responsibility
• Proven experience developing and executing global digital marketing strategies that deliver measurable pipeline, revenue, and customer engagement outcomes
• Strong commercial acumen, including experience managing budgets, prioritising investment, and communicating performance to senior stakeholders
• Deep expertise in Salesforce CRM, Salesforce Marketing Cloud, and enterprise martech ecosystems
• Proven track record of establishing marketing measurement, ROI, attribution, and executive reporting frameworks
• Broad expertise across SEO, AEO, GEO, PPC, paid social, marketing automation, website optimisation, and conversion strategy
• Demonstrated success partnering with Sales, Revenue Operations, Product Marketing, Communications, and IT to accelerate growth
• Strong leadership presence, people management capability, and experience influencing across a complex matrix organisation
• Proven ability to lead change and responsible AI transformation within marketing, including automation, predictive modelling, segmentation, and personalisation
• Strong understanding of evolving digital discovery behaviours, generative search, AI search engines, data privacy, and consent management

Preferred

• Experience in health tech, life sciences, SaaS, or another regulated enterprise environment
• Experience leading through organisational growth, transformation, or the build-out of a global digital marketing capability
• Experience with APIs, integrations, data platforms, and advanced automation tools
• Knowledge of data privacy regulations, including GDPR and CCPA, and their application to B2B digital marketing
• Experience managing agencies, strategic partners, and enterprise technology vendors