Boots

Director of Category Marketing

Nottingham, UK (Unknown)

Salary Not AvailableDirector/ExecutiveContract

Posted 5 weeks ago

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Job Summary

Own category marketing strategy and team execution to drive growth and better customer experiences, grounded in market trends and customer insights.

  • Category strategy for growth, experience, and cross-channel alignment.
  • Team leadership and culture that accelerates results and collaboration.
  • Insights-driven planning and campaign measurement to improve ROI and revenue.

Job Description

Responsibilities
  • Develop, own and implement comprehensive category marketing strategies that drive growth and enhance customer experience.
  • Lead and mentor a high-performing marketing team, fostering a culture of collaboration and innovation.
  • Analyse market trends and customer insights to inform strategic decisions and optimise marketing planning and initiatives.
  • Collaborate with cross-functional teams to ensure alignment and execution of marketing plans that support business objectives.
  • Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.
Requirements
  • Proven experience in a senior marketing role, within a retail environment.
  • Strong leadership skills with a track record of developing and motivating teams to achieve exceptional results.
  • Experience of working across all marketing channels including advertising and production, digital (performance) and print marketing, content marketing, in store and social media and influencer marketing.
  • Experience in leading successful marketing campaigns.
  • Exceptional analytical skills, with the ability to translate data into actionable insights.
  • Strong commercial focus, leveraging data and market insights to optimise campaign profitability and drive measurable revenue and customer growth.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
Preferred
  • Proven ability to lead marketing transformation and deliver impactful new initiatives that drive growth and brand performance.

Marketing Team

Marketing Roles Posted (Last 30 Days)
3