Direct Response Marketing Specialist

Aylesford, Medway, UK (On-site)

Salary Not AvailableMid Level1+ years expPermanent

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a hands-on, data-driven role delivering DRTV and print campaigns, coordinating with agencies, and iterating on creatives and offers to lift response and ROAS.

  • Drive campaign delivery, planning, and performance tracking across direct-response TV and print channels.
  • Coordinate with external agencies and internal teams to test new creative angles and optimize airtime, placements, and spend.

Job Description

Responsibilities

  • Supporting day-to-day delivery of DRTV and print campaigns, including campaign setup, coordination, and performance tracking.
  • Assisting with planning and launching new campaigns, helping develop creative ideas and offers.
  • Keeping DRTV and print activity organized, clearly planned, and on schedule.
  • Working closely with our media agency to plan and optimise airtime and print placements.
  • Assisting with split tests and creative experiments to improve response rates and overall performance.
  • Monitoring and reporting on KPIs such as response rate, ROAS, and conversions, sharing updates with the team.
  • Reviewing campaign data to identify improvements and inform future campaigns and creative ideas.
  • Tracking campaign budgets and spend to ensure cost-effective activity.
  • Building positive relationships with external print and TV agencies.
  • Staying up to date with direct response marketing trends and applying learnings to support performance.

Requirements

  • 1 year (required)Experience: Supporting DRTV or direct advertising campaigns
  • 1 year (required)Testing and Optimisation
  • 1 year (required)Data Analysis
  • You’re data-obsessed — comfortable analysing results and interpreting KPIs.
  • You’re a marketer who loves testing and optimisation — always looking for new creative angles, offers, or targeting strategies that can improve performance.
  • You’re highly organised and thrive on working across multiple campaigns and deadlines at once
  • You’re confident working with external agencies and media partners, ensuring campaigns are delivered on time and on budget
  • You’re both creative and analytical — able to craft offers that sell and dig into the data to understand why
  • You have a solid understanding of response-driven marketing principles, including CPA, ROAS, attribution, and conversion funnels
  • You have excellent communication skills, a can-do attitude, and you’re the kind of person who just gets stuff done

Benefits

  • Private healthcare
  • Free breakfast every morning
  • Paid sick leave
  • Flexible hours
  • Minimum of 25 days holiday per year as standard (plus more the longer you stay)
  • Buy or sell holiday
  • Generous paid maternity & paternity leave
  • Your birthday off work every year
  • Free electric vehicle charging
  • Free car washing every month
Must Have Ideas Ltd logo

Must Have Ideas Ltd

Family-owned and operated since 2018, Must Have Ideas is one of the fastest-growing e-commerce businesses in the UK having been recognised as one of The Sunday Times 100 Fastest Growing Companies of 2024.Every day, we help thousands of customers ‘discover something new’, offering clever, problem-solving ‘must haves’ they never know they needed. We’ve dispatched 9 million orders and counting, and with a quarter of the UK population seeing our online ads each month, our growth shows no sign of slowing down.From our state-of-the-art purpose-built, 60,000 sq ft headquarters in Snodland, Kent, we’re building a business that blends innovation, ambition and a strong sense of community. If you're looking to join a team where your ideas matter and your impact is visible, we’d love to hear from you. Please see our recruitment page (www.musthaveideas.co.uk/jobs) for details of our current vacancies.

Founded in 2018
Snodland, England, GBR
93 employees (40 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Traffic Source Mix
Search
22.9%
Direct
58.5%
Referral
3.9%
Social
14.2%
Paid
0.4%

Headcount Trend

Current headcount: ~93

Marketing Team

Marketing Team Size
28 (30% of company)
Marketing Roles Posted (Last 30 Days)
1