Dir, Product Marketing

UK (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

Own GTM ownership in EMEA to identify revenue growth and new monetization opportunities across product lines.

  • Pipeline & Demand Gen: work with Marketing to spark pipeline and accelerate deals while delivering content and SME input.
  • Sales Enablement & Customer Engagement: build and maintain sales decks, demos, and solution briefs to improve win rates.
  • Messaging & Competitive Intelligence: shape regional positioning and provide sales-ready competitive intel.

Job Description

Responsibilities

  • Go-to-Market Ownership — Serve as the GTM owner for Qualys solutions in EMEA — constantly identifying opportunities to grow revenue, win new customers, and unlock new monetization avenues.
  • Conduct regular business analysis of product revenue in partnership with PM, Sales, and Leadership; track and report on cross-sell, upsell, expansion, and renewal metrics, and present improvement plans to leadership.
  • Pipeline & Demand Generation — Partner with the Marketing team to develop campaign ideas that generate pipeline and accelerate deals, providing content and subject matter expertise throughout.
  • Create thought leadership content across formats — white papers, webinars, executive presentations, email programs, and more.
  • Messaging & Competitive Intelligence — Develop compelling, defensible, and commercially grounded messaging for the EMEA market.
  • Research the competitive landscape, build positioning strategies, and produce sales-ready competitive intelligence that equips the field to win.
  • Sales Enablement & Customer Engagement — Build and maintain a strong library of sales enablement collateral, including customer-facing presentation decks, demo scripts, and solution briefs.
  • Partner with Product Management and technical teams to develop compelling, regionally relevant product demonstrations.
  • Cultivate relationships with customers to gather feedback, surface pain points, and translate regional insights into actionable product requirements.

Requirements

  • Bachelor's degree in science, technology, or engineering; MBA or equivalent experience preferred.
  • 10+ years of experience across product management, product marketing, or solutions engineering, with a consistent focus on security products and solutions.
  • Demonstrated success launching security products and driving measurable revenue growth.
  • Strong grasp of the cybersecurity landscape and genuine passion for working at the intersection of product, sales, and customers.
  • Track record of producing high-quality external-facing and sales enablement content.
  • Ability to deliver polished, compelling product and solution demonstrations.
  • Excellent written and verbal communication skills, with experience in executive presentations and public speaking.
  • Comfort with ambiguity; a bias toward experimentation, data-driven decision-making, and continuous improvement.
  • Proven ability to translate complex technology into clear, audience-appropriate narratives — for technical buyers, business executives, and everyone in between.
Qualys logo

Qualys

3.6 Glassdoor

Qualys, Inc. (NASDAQ: QLYS) is a leading provider of disruptive cloud-based security, compliance and IT solutions with more than 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100. Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings. The Qualys Enterprise TruRisk Platform leverages a single agent to continuously deliver critical security intelligence while enabling enterprises to automate the full spectrum of vulnerability detection, compliance, and protection for IT systems, workloads and web applications across on premises, endpoints, servers, public and private clouds, containers, and mobile devices. Founded in 1999 as one of the first SaaS security companies, Qualys has strategic partnerships and seamlessly integrates its vulnerability management capabilities into security offerings from cloud service providers, including Amazon Web Services, the Google Cloud Platform and Microsoft Azure, along with a number of leading managed service providers and global consulting organizations. For more information, please visit http://www.qualys.com.

Founded in 1999
San Mateo, California, USA
3.4K employees (115 in marketing)
68% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
624.9K
Monthly Google Ads Budget
$170.3K
Traffic Source Mix
Search
38.9%
Direct
49.2%
Referral
8%
Social
1.3%
Paid
2.6%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
72 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$34M
Last Raise
$5.6M
Series C, 21 years ago

Funding History

  • Nov 2004
    Series C • $5.6M
  • Nov 2003
    Series B
  • Apr 2001
    Series B • $20M

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