Own and optimize Canon Europe’s B2B digital presence across web, content, SEO, and campaign tracking to drive brand, demand, and ROI.

• Website & content management: Translate stakeholder briefs into landing pages that drive brand awareness and demand generation.
• Brand-aligned content creation: Develop and manage content with strong design, clear messaging, and seamless lead capture.
• Page ownership: Own and maintain key B2B CUK&I webpages (including homepages), ensuring accuracy with the marketing team.
• Localisation: Localise and deliver EMEA content for the UK market.
• Site operations: Manage day-to-day website updates, SEO checks, user journeys, and performance optimisation.
• Stakeholder collaboration: Participate in web and operations meetings with Canon Europe and NSOs, sharing updates with CUK marketing.
• Stakeholder relationships: Build strong relationships with stakeholders and management.
• SEO strategy: Plan and implement SEO/GEO strategies to optimise all B2B content and landing pages.
• CTA governance: Create and manage CTA gating using internal tools and integrate into landing page briefs.
• Analytics & optimisation: Conduct keyword research and performance analysis to identify optimisation opportunities.