Digital Marketing Strategist

City of Bristol, Bristol, UK (Hybrid)

£35K/yr – £40K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the SEO and on site experience for client brands, turning keyword research, audits, and content planning into measured visibility gains.

SEO Strategy and Content Opportunities: define keyword targets and content gaps that move traffic and improve rankings.
Analytics to Action: translate GA4 and Semrush data into site improvements and campaign ideas.
Client Strategy Presentations: articulate digital direction with SEO, GEO, and meaningful metrics to inform decisions.

Job Description

Responsibilities

Supporting on strategic reviews of brands digital performance.
Website analysis and SEO performance reviews.
SEO Strategy – carrying out keyword research and spotting new opportunities for clients, and where content is most needed to capture relevant traffic.
Providing strategic direction for digital projects, such as website builds.
Using data from tools such as Google Analytics and Semrush to provide insights and inform marketing activity.
Presenting campaign ideas and strategic plans to clients.
Informing overarching digital strategy with a strong understanding of research techniques, SEO, GEO, and how to measure meaningful metrics.
Overseeing the rollout of content plans for clients.
Briefing copywriters and designers on content and campaign development.
Devising the user experience for new websites and enhanced functionality for existing websites.
Reporting and providing strategic recommendations that can improve business performance.

Requirements

Good level of experience in either in-house marketing with responsibility for websites and organic search performance or hands-on marketing strategist agency-side managing multiple clients’ organic performance.
Familiar with GA4 and SEO tools such as Semrush.

Nice to have

Hands-on – comfortable getting your hands dirty to make great ideas become a reality.
Inquisitive type – enjoy finding insightful little nuggets that can fuel your recommendations.
Keen bean – curious and want to learn new things as you go.
Confident presenter – happy chatting through proposals and plans.
Friendly thinker – enjoy discussing ideas with the team and clients to make ideas better together.
Up for some fun – we’re here to enjoy what we do and want you to add to the fun too.

Benefits

We offer 25 days holiday and your birthday off – as we all need to enjoy some R&R!
You\'ll also gain an extra day of holiday for each year of tenure at PP, up to an additional 4 days.
Annual £500 training allowance per person for your development
Insightful masterclasses to share knowledge across the teams
Healthy Habits wellness allowance
Pension
Headspace subscription
A week each year where you can ‘work from anywhere’
Monthly 'Players' Player awards
Increasing holidays with tenure
Thursday pastries from Harts (plus healthy alternatives) and a range of other PP perks

Pretty Pragmatic

We're the strategic marketing agency that makes brands perform.We set the stage for our clients to win over their audiences with compelling campaigns, outstanding sites, beautiful brands, charismatic content, and super search visibility. With just as much imagination and creativity as attention to detail and analytical expertise, we’re all about striking that perfect blend of the pretty and the pragmatic.

Founded in 2015

Bristol, England, GBR

29 employees (16 in marketing)

www.prettypragmatic.com