Digital Marketing Specialist

Telford, Telford and Wrekin, UK (On-site)

£35K/yr – £70K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end digital marketing engine, aligning channels, brand, and tech to drive demand and customer engagement.

  • Own multi-channel campaigns and performance analytics to optimize ROAS and audience impact.
  • Own marketing technologies including automation and CRM to boost efficiency and scalability.
  • Align digital efforts with Sales, IT, and Brand for a seamless customer journey.

Job Description

Responsibilities

  • Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
  • Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
  • Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
  • Plan, execute, and optimize multi-channel digital campaigns to support business growth
  • Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms
  • Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
  • Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices
  • Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
  • Plan and manage media and advertising strategies, staying up to date with market trends and innovations
  • Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion

Requirements

  • University degree or equivalent experience in Marketing, Digital Marketing, or related field
  • Minimum of 3 years of experience in digital marketing or a related role
  • Strong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analytics
  • Experience with marketing automation tools and CRM systems
  • Understanding of website management, basic HTML/CSS, and digital technologies
  • Strong analytical skills with the ability to interpret data and optimize performance
  • Excellent communication and stakeholder management skills
  • Ability to work independently and manage multiple priorities
  • Proactive, detail-oriented, and comfortable working in a fast-paced environment

Benefits

  • Base salary + bonus
  • Pension scheme
  • 25 days of holiday + bank holidays
  • Private medical care
  • Life Insurance
Viessmann Climate Solutions logo

Viessmann Climate Solutions

Founded in 1917 as a heating technology manufacturer, today Viessmann Climate Solutions is a leading global provider of sustainable climate (heating, cooling, water and air quality) and renewable energy solutions. The integrated Viessmann Climate Solutions portfolio seamlessly connects products and systems via digital platforms and services, creating an individualized feel-good climate for users. Viessmann Climate Solutions is part of Carrier Global Corporation, global leader in intelligent climate and energy solutions, committed to creating innovations that bring comfort, safety and sustainability to life. For more information, visit www.viessmann-climatesolutions.com

Allendorf, Hesse, DEU
3.1K employees (210 in marketing)

Traffic Signals

Monthly Visitors
26.6K
Traffic Source Mix
Search
37.1%
Direct
31.9%
Referral
25.1%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
145 (5% of company)
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
1