Responsibilities

• Assist in developing engaging content for websites, blogs, social media, and email marketing, collaborating with Communications and cross-functional teams to craft compelling narratives that highlight our technology solutions
• Support the planning and execution of integrated digital marketing campaigns across channels such as Google Ads, social media, and email, coordinating with Marketing, Sales, and Communications to align with broader campaign initiatives
• Contribute to SEO/GEO efforts, deploy new digital engagement methodologies (e.g., A/B testing), and assist in sales enablement through tools like Thales Digital Seller, including basic training on digital business models
• Conduct market research and competitor analysis to understand customer digital behaviours and enhance engagement strategies
• Support the establishment of program measurement methodologies, KPIs, and analyse campaign results to optimize digital reach, awareness, advocacy, conversions, and ROI—focusing on leads, opportunities, and revenue
• Assist in leveraging the group’s marketing technology stack, including Eloqua, TCA, and Group CRM, to maximize digital marketing effectiveness and market influence