Responsibilities

• Build, segment and continually refresh targeted prospect lists for agreed priority sectors using Cognism and other approved data sources
• Upload and manage prospect data within Microsoft Dynamics 365
• Create and maintain campaign lists, segmentation, journeys, workflows and campaign tracking within Dynamics 365
• Support the delivery of always on lead generation campaigns, ensuring new prospects continue to enter the appropriate outreach journeys
• Monitor prospect engagement and support the identification and routing of qualified leads to Sales
• Manage and optimise SEO activity, including keyword research, on page optimisation, metadata, internal linking and content recommendations
• Support SEA activity, including Google Ads campaign setup, optimisation, conversion tracking and performance monitoring
• Support GEO activity to improve Paxon’s visibility within AI generated search results
• Review website performance and make day to day content, SEO and conversion focused amendments
• Build and amend campaign landing pages

Requirements

• Hands on experience of Microsoft Dynamics 365 is essential.
• Strong working knowledge of: Microsoft Dynamics 365, Cognism, Google Ads, Google Analytics 4, Google Tag Manager, Google Search Console

Preferred

• Previous B2B marketing experience is strongly preferred, particularly within a lead generation environment where activity is measured against qualified leads, opportunities and pipeline.

Benefits

• Company pension
• Cycle to work scheme
• Free parking
• Life insurance
• On-site parking
• Sick pay
• Work from home
• Eye care vouchers
• Access to Staci discount portal, shopping, holidays, cinema tickets
• Various Staci social events throughout the year