Responsibilities

• Analyze campaign performance metrics using tools like Google Analytics, Power BI, and Tableau to identify trends, opportunities, and areas for improvement.
• Develop comprehensive dashboards and visual reports that communicate key insights clearly to stakeholders.
• Utilize statistical software such as SPSS, SAS, or R to conduct market research and evaluate campaign effectiveness.
• Manage and interpret large datasets through SQL, Python, or R to extract actionable insights for marketing strategies.
• Collaborate with marketing teams to design targeted campaigns based on data analysis and market research findings.
• Monitor digital campaign performance across multiple platforms, adjusting tactics to maximize ROI and engagement.
• Present findings and strategic recommendations in a clear, engaging manner that supports ongoing optimization efforts.

Requirements

• Proven experience with data visualization tools such as Tableau or Power BI, with the ability to create compelling dashboards.
• Strong data analysis skills using statistical software like SPSS or SAS, complemented by proficiency in SQL, R, or Python for data manipulation.
• Familiarity with Google Analytics and other digital analytics platforms to track and interpret online behavior metrics.
• Knowledge of marketing principles combined with experience in market research and campaign analysis.
• Ability to translate complex data into actionable insights through effective storytelling and visual communication.
• Experience working with statistical software for market research or data analysis projects is highly desirable.
• Excellent problem-solving skills with a keen eye for detail and accuracy in reporting.

Benefits

• Casual dress
• Company events
• Flexitime
• Language training provided