Responsibilities

• Coordinate the creative briefing process for paid advertising - translating campaign objectives into clear, inspiring briefs for our creative team.
• Collaborate closely with the Partnerships team to plan, coordinate, and deliver co-branded content and partnership activations, ensuring creative assets are on-brand and deadline-driven.
• Act as a key liaison between the performance marketing, creative, and partnerships functions, ensuring alignment on messaging, timelines, and content goals.
• Review and provide feedback on partnership and campaign creative, ensuring it meets both brand guidelines and channel best practices.
• Support the development of a content calendar that integrates partnership activity with wider marketing campaigns.
• Support the planning and setup of paid social campaigns across Meta, Pinterest, and other relevant platforms.
• Assist with paid search campaign management across Google Ads and Microsoft Advertising, including keyword research, bid adjustments, and ad copy testing.
• Support the execution of email marketing campaigns, including campaign builds, A/B testing, and performance analysis.
• Monitor campaign performance and assist in delivering weekly and monthly reports, highlighting insights, trends, and optimisation opportunities.
• Assist with tracking, tagging, and pixel implementation to ensure accurate measurement and reporting across channels.
• Stay up to date with platform updates, best practices, and industry trends across performance marketing channels.