Responsibilities

• The Digital Marketing Specialist will collaborate with internal team members and clients to plan, execute, and optimize digital campaigns for medical device brands.
• This contract, remote role involves managing social media channels, scheduling posts, engaging with online communities, and aligning content with client goals.
• The specialist will set up and monitor digital campaigns across platforms, track performance using web analytics tools, and provide clear reports and recommendations.
• Daily tasks include supporting website optimization, assisting with SEO and paid advertising initiatives, and contributing to content briefs that reflect medical device industry trends.
• The role also includes frequent communication with clients to understand objectives, refine strategies, and ensure deliverables are on time and aligned with project scopes.

Requirements

• Proficiency in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Hands-on experience with Social Media Marketing, including content scheduling, audience engagement, and performance tracking.
• Strong Web Analytics capabilities, including use of tools such as Google Analytics or similar platforms to measure and optimize results.
• Excellent Communication skills, with the ability to translate data and strategy into clear, actionable insights for clients and team members.
• Familiarity with SEO, paid advertising (e.g., Google Ads, social ads), and basic website optimization best practices.
• Experience working with healthcare, medtech, or medical device brands is an advantage.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced setting.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Preferred

• Experience working with healthcare, medtech, or medical device brands is an advantage.