Digital Marketing Performance Manager at First Bus | UK | £55K/yr – £65K/yr

First Bus

Digital Marketing Performance Manager

UK (Remote)

£55K/yr – £65K/yrSenior LevelOther

Posted 4 weeks ago

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Job Summary

Own the digital performance engine across paid and organic channels for multiple brands, turning measurement and attribution into a single, actionable optimization loop that ties to commercial goals.

Cross-brand digital strategy, measurement framework, and governance across PPC, SEO, paid social, and content.
Collaborate with agencies and internal teams to translate analytics into concrete optimizations for acquisition, retention, and travel frequency.

Job Description

Responsibilities

Lead the performance strategy across PPC, SEO, GEO targeting, paid social, organic social, and content optimisation.
Develop a unified approach to digital measurement, tracking, reporting and performance analysis across First Bus.
Identify what works in one part of the business and reapply learnings to drive efficiency, consistency, and improved results across all brands and markets.
Ensure digital marketing activity supports commercial goals, customer acquisition, retention, and frequency of travel.
Audit the current tracking, tagging, attribution and reporting set-up; simplify and rebuild where needed.
Interpret analytics, platform data, and campaign performance to provide clear, actionable recommendations.
Oversee technical aspects of digital channel optimisation (e.g., keyword research, audience segmentation, bid strategies, content performance).
Work closely with external agencies to ensure high-quality execution while maintaining internal ownership of strategy and performance.
Work with wider marketing team, to support and optimise their digital plans.
Work in cohort with the Social Media Lead and Talent Acquisition team, to ensure paid and organic activity are integrated and effective.

Requirements

Essential
Proven expertise in digital performance management across PPC, SEO, paid social, organic social and content optimisation.
Experience working across multiple brands, markets, or business units simultaneously.
Strong understanding of digital attribution, tracking, tagging, and analytics platforms.
Demonstrable experience improving digital performance for consumer and/or B2B brands.
Experience working with (and holding to account) external media and digital agencies.

Benefits

Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you! This offering includes cash back benefits across optical & dental as well as virtual GP appointments, mental health support and nutrition and fitness advise. Our EAP provision offers 24hr, 365 days a year mental health support
We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets etc
Working at First you also receive discounted train travel for you and your family after 6 months service as well as a free bus pass
Cycle to work scheme
25 days' holiday + bank holidays
Pension scheme and chance to buy discounted First Group shares
Enhanced maternity / paternity pay
Flexible working

First Bus

Hello there, we’re First Bus.We’re one of the UK’s biggest bus operators trusted by millions to do more than just get people from A to B. For us, travel is about those everyday moments that bring people together and create new experiences. We call it ‘Moving the Everyday’ because that’s what we’re here to do.At First Bus, we focus on what matters most. Our people. We were the first in the sector to achieve real Living Wage employer status because we believe when we take care of our team, they’re in the best position to take care of others.Sustainability matters to us. We’re on track for a fully zero-emission fleet by 2035 with over 800 zero-emission buses already on the road. In partnership with local authorities, we're working to improve air quality, reduce congestion and make travel easier for everyone.We’re always looking for ways to improve the experience for those who rely on us. With innovations like Tap On, Tap Off payments, we’re making travel more convenient and secure. We’re not just about transport, we’re about making a difference to the community, the environment and the future of how we travel.In the UK, we also operate First Bus London, Specialist Passenger Solutions, First Travel Solutions, York Pullman Bus Company and Ensignbus. Beyond the UK, we have Aircoach in Ireland.We’re always listening, inspired by the people we serve and the moments we’re part of. Together, you’re helping shape what’s next for us.As part of FirstGroup, we’re connected to something bigger. Our experience and focus on doing the right thing help us keep moving forward with purpose.

Founded in 1995

Aberdeen, Scotland, GBR

2.7K employees

www.firstbus.co.uk