Responsibilities

• Manage and optimise marketing technology platforms, including CRM, marketing automation and customer data platform solutions.
• Identify opportunities to improve marketing processes, automation and operational efficiency through the effective use of technology.
• Monitor marketing technology trends and maintain the marketing technology roadmap.
• Work with Business Systems to define and prioritise requirements for integrations, enhancements and new capabilities.
• Support testing, validation, implementation and user adoption activities.
• Maintain marketing data standards, taxonomies and governance processes.
• Monitor data quality, consent and communication preference processes, promoting compliance with agreed standards and relevant regulations.
• Ensure consistent campaign structures, tracking and data management practices are used to support reliable reporting and attribution.
• Develop and maintain reports, dashboards and insights that support marketing performance measurement and decision-making.
• Deliver training, guidance and user support on marketing technology, data management and operational best practice.

Requirements

• A degree-level qualification in Marketing, Business, Information Systems, Data Management or a related discipline, or equivalent professional experience.
• At least three years’ experience in marketing operations, marketing technology, CRM, marketing automation or customer data management.
• Experience working with CRM, marketing automation and customer data platforms.
• An understanding of lead management, campaign execution and marketing operations processes.
• Experience supporting marketing technology implementations, enhancements or integration projects.
• The ability to gather, document and communicate business requirements.
• Experience working with customer data, segmentation and reporting processes.
• An understanding of marketing attribution, campaign tracking and performance measurement.
• Practical knowledge of consent management and communication preference processes.
• Strong analytical and problem-solving skills.

Preferred

• Experience with SAP Sales Cloud and marketing automation platforms.
• Experience working with customer data platforms.
• Familiarity with Power BI or a similar reporting solution.
• An understanding of integration concepts and data flows between systems.
• Experience using AI and automation tools to improve marketing operations.
• Experience working in a B2B, scientific or technology-led environment.