Responsibilities

• Plan, deliver, and optimise pay-per-click (PPC) campaigns across Google Ads, Meta and paid social platforms to support student recruitment, including enrolment periods and open events
• Manage campaign budgets, audience targeting, and bidding strategies, with a focus on cost-effective results
• Brief and collaborate with our designer on paid campaign assets, ensuring creative aligns to audience and platform
• Work closely with the Digital Marketing Officer (Content and Social) to ensure paid and organic activity are planned and delivered as part of a coherent media plan, with shared visibility of campaign performance and scheduling across both roles.
• Work closely with curriculum teams to promote courses to the right audiences at the right time
• Maintain a working understanding of the team's organic social and content activity, including scheduling and community management processes, to support continuity of output
• Track and report on the performance of paid campaigns and wider digital channels using Google Analytics and platform-native tools
• Use data to inform optimisation decisions and share clear, actionable insights with the wider team
• Contribute to quarterly channel performance reporting, including paid media and overall digital performance
• Monitor competitor and sector activity, identifying opportunities to improve the College's paid media approach

Requirements

• Qualification or equivalent Experience in Design, Marketing or Communications.
• Experience in a digital marketing role with hands-on responsibility for paid media
• Proven track record managing PPC campaigns across Google Ads and paid social platforms, including budget management and performance optimisation
• Strong analytical skills, with experience using Google Analytics and reporting on campaign performance
• Good working knowledge of SEO principles and how paid and organic search interact
• A collaborative team player who is comfortable working across a small, integrated team and sharing knowledge to support collective delivery.
• Strong written communication skills, with the ability to write clearly for different audiences and channels
• Comfortable working with data to evaluate performance and inform decisions
• Awareness of GDPR and digital accessibility requirements

Preferred

• Experience supporting email marketing campaigns and managing data in a CRM system
• Experience working with creative agencies or external partners
• An understanding of, or experience in, the education or public sector

Benefits

• Pension Scheme You'll be part of the Local Government Pension Scheme with employer contributions of up to 20.20%, one of the best pension packages in the sector.
• Leave entitlement Up to 30 days annual holiday allowance, plus 1 wellbeing day. You’ll also benefit from 5 to 7 days statutory closure and 2 further days closure at Easter.
• Employee Benefit Platform As part of your role, you’ll have access to the COLC Employee Benefits Platform, a one-stop hub for a wide range of perks designed to support your wellbeing, work-life balance, and everyday savings. You’ll be able to access discounts at major supermarkets, fashion and lifestyle retailers, tech stores, travel providers, and more. You’ll also benefit from the Cycle to Work Scheme, cinema and leisure discounts and tech and home appliance discounts, with the option of spreading the cost through salary sacrifice. The platform is part of our commitment to supporting you in every aspect of your working life – and beyond.
• Health and Wellbeing As part of our commitment to supporting your health and wellbeing, all employees have access to the Health Assured Employee Assistance Programme (EAP) – a completely confidential support service available 24/7, 365 days a year. Whether you’re facing personal challenges, looking for advice, or simply need someone to talk to, Health Assured is here to help. Through Health Assured, you can access a 24/7 confidential helpline, face to face, online or telephone counselling, as well as structured support for a wide range of issues including stress, anxiety, relationships, bereavement, legal and financial concerns. You'll also have access to the online wellbeing portal, a secure, user-friendly platform offering a wide range of self-help resources, health assessments, articles, and guidance covering emotional, physical, and financial wellbeing, and to the Wisdom App, which offers mood trackers and wellbeing tools, meditation guides, fitness videos, and self-help modules as well as daily wellbeing tips.
• You’ll also be entitled to a free eye test through our voucher scheme with Specsavers, which covers a full eye exam (worth up to £25) and even includes £45 towards a pair of glasses. We also offer free flu vaccinations to help keep you feeling your best all year round.
• Travel We offer interest-free loans to help you buy annual travel passes from Merseytravel and Merseyrail. That means you can enjoy the savings of up to two months' free travel—without having to cover the full cost upfront. It’s all about making your commute more affordable and less stressful.
• Flexible Working We offer flexible working options depending on business need to support our employee's work-life balance.
• Professional Development We’re passionate about helping you thrive, offering a mix of formal and informal professional development opportunities—designed to sharpen your skills, expand your knowledge, and accelerate your career.
• College Benefits Our excellent sports and fitness facilities can be used free of charge by staff. You can also access a range of discounted hair and beauty treatments at our Academy and Graduate Hair & Beauty Salons, and a staff discount at our Academy Restaurant.