Responsibilities

• Support the planning, coordination and delivery of integrated marketing campaigns that support the University's strategic objectives and enhance the global profile of its research
• Deliver multi-channel campaigns across paid social, search, display, email, social media, events and other digital and offline channels
• Work with media and digital agencies to plan, implement and optimise paid media activity, ensuring effective audience targeting and strong performance outcomes
• Manage CRM activity including audience segmentation, automated journeys, engagement workflows and lifecycle communications
• Monitor, analyse and report on campaign performance across paid media and CRM channels, using insight to optimise activity and maximise return on investment
• Produce clear campaign reports and actionable recommendations for stakeholders
• Write and edit compelling content for a range of channels, including paid advertising, email, social media, landing pages and other campaign assets
• Support content and creative development, producing briefs and ensuring outputs align with audience insight, campaign objectives and brand standards
• Coordinate campaign delivery across internal stakeholders, agencies and suppliers, managing timelines, approvals and asset production
• Maintain and optimise campaign landing pages and web content through the CMS, applying SEO best practice where appropriate

Requirements

• Degree level education or equivalent experience
• Experience delivering multi-channel marketing campaigns with a strong focus on paid media and CRM
• Practical experience of managing digital advertising campaigns across platforms such as LinkedIn, Meta, Google Ads or programmatic display
• Experience of CRM platforms and audience segmentation for campaign delivery
• Strong understanding of audience targeting, funnel-based marketing and campaign optimisation
• Experience interpreting analytics data to optimise performance and inform decision making
• Good project management skills with the ability to manage multiple campaigns simultaneously
• Experience working with agencies and coordinating external suppliers
• Proven copywriting skills across digital channels including paid ads, email and web content
• Strong understanding of how to translate complex information into accessible, audience focused communications

Benefits

• a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.