Responsibilities

• Own the end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels
• Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking
• Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns
• Analyse customer behaviour, cohort performance, and booking trends to identify opportunities
• Work closely with the Senior Content Manager to test messaging, offers, and creative performance
• Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys
• Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms
• Build and optimise landing pages to improve conversion rates and enquiry quality
• Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement
• Document processes, experiments, and workflows to build a scalable marketing engine

Requirements

• 3+ years’ experience in digital marketing, growth marketing, CRM, or a similar hands-on role
• Strong paid media experience across multiple digital platforms
• Working knowledge of CRM strategy, segmentation, lifecycle marketing, and performance reporting
• Understanding of SEO, AEO, content optimisation, and AI-led discovery behaviours
• Comfortable working with websites, landing pages, tracking tools, and martech platforms
• Creative and analytical mindset with strong attention to detail
• Excellent prioritisation, organisation, and communication skills
• Strong understanding of AI tools and workflow automation within marketing
• Bias toward action with a willingness to test, learn, and improve continuously
• Startup or high-growth business experience preferred

Benefits

• Code Hospitality subscription
• Perks and Discounts platform
• Health Care plan
• Birthdays off
• Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
• Salary Sacrifice Scheme